Director, Marketing

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Sequen

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

SaaS • Artificial Intelligence • B2B

Sequen is a platform company that provides real-time, in-session personalization and dynamic re-ranking infrastructure for consumer applications. The Sequen Ranking Platform combines ultra-low-latency runtime (advertised sub-20ms p99) with frontier AI techniques — including Large Event Models (LEMs), continual learning on dynamic user embeddings at inference, and multi-horizon optimization — to power adaptive product discovery, recommendations, search results and ad optimization. Sequen positions itself as a B2B SaaS provider for consumer-facing companies that want to drive higher conversion and better outcomes by using in-session signals and behavior to personalize each user’s experience.

📋 Description

• Scale the function: Own the marketing function end to end, including overall strategy, budget allocation, P&L management, team structure, and commercial results. • Define the category: Build and execute the go-to-market narrative for a category-defining AI platform selling into the world's largest enterprises. • Drive pipeline growth: Architect demand generation and pipeline strategies for high-ACV enterprise transactions—your north star is qualified pipeline and revenue influence, not vanity metrics. • Sharpen the positioning: Lead corporate positioning, messaging, and brand across all channels, partnering closely with the CEO and CRO to continually refine how we tell the Sequen story. • Build the content engine: Establish a robust thought leadership and content engine, creating high-impact customer proof points, deep case studies, and executive-level collateral that moves seven- and eight-figure deals forward. • Deploy field marketing: Own and design field and event marketing initiatives, including exclusive executive dinners, industry conferences, and account-based programs targeting Fortune 500 buyers. • Develop ABM playbooks: Establish a high-touch Account-Based Marketing (ABM) strategy in tight lockstep with Sales, focusing on our named-account universe of enterprise retailers, marketplaces, and travel companies. • Construct marketing operations: Stand up Sequen's marketing operations, attribution models, and reporting infrastructure from the ground up to ensure data-driven decision-making. • Build and lead the team: Recruit, manage, and scale a high-performing, agile marketing organization as the company scales. • Drive company strategy: Serve as a key member of the leadership team, actively contributing to broader company strategy and planning beyond traditional marketing boundaries.

🎯 Requirements

• Proven leadership: Bring 8+ years of B2B marketing experience, including 4+ years leading marketing initiatives at a high-growth enterprise software or artificial intelligence company. • Hypergrowth experience: Have successfully built and scaled marketing functions from early stage through rapid market expansion—ideally spanning Series A through Series C environments. • Enterprise sales fluency: Understand complex enterprise sales motions involving long cycles, multi-stakeholder buying committees, and high ACVs, and know exactly how marketing can accelerate them. • Financial rigor: Have directly owned a marketing P&L and can speak fluently to capital allocation, Customer Acquisition Cost (CAC), pipeline contribution, and overall ROI. • Elite storytelling: Stand out as a world-class storyteller who can effortlessly translate deep technical capabilities into clear, compelling business value for C-suite buyers. • Technical credibility: Possess deep experience marketing highly technical products to technical executives—CTOs, CIOs, VPs of Engineering, and machine learning leaders—and know how to earn credibility with builders. • ABM expertise: Excel at executing high-yield, account-based marketing campaigns targeting Fortune 500 enterprises. • Player-coach mindset: Operate comfortably as a player-coach, equally skilled at setting high-level board room strategy and drafting the first copy for a key landing page. • Extreme ownership: Take absolute accountability for your work, navigating ambiguity with agility and proactively resolving obstacles to deliver results. • Startup DNA: Thrive in fast-paced, rapidly evolving environments, ideally with a track record of building successful marketing programs from 0 to 1. • Academic foundations: Hold a Bachelor’s degree in Marketing, Business, or equivalent professional experience.

🏖️ Benefits

• High-impact influence: A high-visibility, executive leadership role directly shaping the commercial trajectory of a category-defining AI company. • Pioneering narrative: The unique opportunity to define and scale the industry category narrative for frontier ranking intelligence. • Executive partnership: Direct partnership and collaboration with the founding team with a dedicated seat at the executive table. • Uncapped reward: Highly competitive base salary, performance metrics, and meaningful, early-stage executive equity.