Content and Social Marketing Specialist

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🇨🇳 China – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

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🗣️🇨🇳 Chinese Required

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Logo of Safeguard Global

Safeguard Global

1001 - 5000 employees

💼 Consulting

📦 Logistics

✈️ Travel

💰 Venture Round on 2019-05

Consulting • Logistics • Travel

Safeguard Global is a company that provides services and solutions to aid businesses in expanding and managing their workforce internationally. They specialize in global payroll, workforce solutions, and providing compliance expertise to ensure businesses adhere to different regulatory requirements around the world. Their goal is to help businesses operate globally with ease, offering support in navigating complex international employment issues.

📋 Description

• Develop and manage the China content strategy and editorial calendar. • Create and edit Chinese thought leadership, regulatory updates, country guides, case studies, interviews, campaign content and social posts. • Monitor global employment, labour, payroll and regulatory developments and turn complex topics into practical insights. • Manage content across WeChat, Xiaohongshu, Zhihu, the corporate website and other platforms. • Localize global content with Chinese-market context, examples and perspectives. • Support partner campaigns, paid initiatives, events and sales-enablement activities. • Collaborate with subject-matter experts, marketing, sales and external partners. • Ensure Chinese-language content meets brand, messaging, quality and editorial standards. • Track content and social media performance and improve topics, formats and distribution. • Report to the APAC Marketing Lead.

🎯 Requirements

• 3–5 years’ experience in content marketing, social media, marketing communications, journalism or a related role. • Bachelor’s degree in Marketing, Communications, Journalism, Business or a related field. • Native-level Simplified Chinese writing, editing and proofreading skills. • Hands-on experience creating content for WeChat and strong understanding of the Chinese digital/social media landscape. • Ability to turn complex business, regulatory or technical topics into clear and engaging content. • Experience creating articles, social posts, case studies, interviews and campaign content. • Strong research, fact-checking and editorial skills. • Experience localizing global content for Chinese audiences and adapting content to local market needs. • Working proficiency in English. • Strong project management skills and ability to manage multiple priorities and deadlines. • Basic understanding of content performance metrics and social media analytics. • Excellent understanding of Chinese audiences, cultural nuances and platform behaviours. • Strong storytelling skills. • Curiosity about global business, international workforce trends and overseas expansion. • Strong ownership, initiative and attention to detail. • Collaborative and adaptable approach. • Ability to balance creativity with accuracy, brand consistency and business objectives. • B2B or professional services experience preferred; experience in HR services, global employment, payroll, compliance, SaaS or international business advantageous.

🏖️ Benefits

• Autonomy & Flexibility (Work in Any Way) • Bonding Leave: Enjoy paid leave to bond with your new family member. • 2 Charitable Days • Reward & Recognition Program • Corporate bonus/SIP: annual bonus scheme or sales incentive plan • International Environment • Access to 2 learning platforms for continuous growth

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