Senior Manager, Customer Marketing

Job not on LinkedIn

🕒 April 9

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Logo of SafetyChain Software

SafetyChain Software

51 - 200 employees

☁️ SaaS

💰 Private Equity Round on 2021-10

SaaS • Manufacturing

SafetyChain Software is a digital plant management platform that serves over 2,500 food and beverage manufacturing facilities. The platform provides real-time visibility into quality, production, and other critical processes, allowing companies to unify operations and maximize plant performance. SafetyChain's solutions focus on eliminating inefficiencies through digitization, providing tools for quality and production teams to collaborate effectively. The platform enables businesses to digitally capture data from various sources, visualize insights through role-based dashboards, and automate workflows, ensuring compliance and improving labor efficiency. SafetyChain Software is particularly beneficial for industries such as food & beverage, consumer packaged goods, contract manufacturing, and packaging, helping them maintain competitive advantages and regulatory compliance while optimizing production and reducing costs.

📋 Description

• Plan and execute customer lifecycle campaigns that drive adoption, satisfaction, expansion, and renewal • Partner with Account Management and CS to identify and prioritize expansion-ready accounts for ABM-style campaigns and plays • Align programs with revenue goals — measuring marketing's influence on pipeline creation, expansion deal velocity, and NRR • Develop and manage a steady pipeline of customer stories, references, and testimonials • Collaborate with Product Marketing, CS and implementation to deploy assets across the customer journey, supporting acquisition, expansion, and retention • Activate customers as brand champions through reviews, referrals, speaking engagements, and peer communities • Co-lead planning and execution of ChainReaction, our annual Customer Summit: content strategy, customer speakers, customer communications, and advocacy integration • Coordinate Executive Customer Advisory Board (CAB) initiatives with product team — meeting logistics, content planning, follow-ups, and engagement strategies • Plan and run Executive Roundtable programs that create high-value peer conversations for senior customer stakeholders and deepen strategic account relationships • Work closely with Customer Success, Product, and the Exec team to shape CAB and roundtable programming that aligns with product feedback loops, roadmap influence, and account growth • Develop customer-facing collateral, reference repositories, and internal toolkits to support Sales and Customer Success in driving value-focused conversations • Maintain a well-organized library of logos, quotes, videos, and reference materials for internal and external use • Track key metrics including advocacy participation rates, reference win rates, campaign influence on pipeline, and NRR contribution • Provide actionable insights to improve performance and demonstrate marketing impact across the customer lifecycle

🎯 Requirements

• 5–7 years of experience in B2B marketing, with 2–3 years in customer marketing or customer advocacy roles • Experience marketing to Enterprise-level customers with $100M+ in revenue and long, complex sales cycles • Strong grasp of account-based marketing (ABM) principles, customer segmentation, and customer lifecycle tactics • Demonstrated success leading customer events, summits, or CABs • Exceptional storytelling, content development, and project management skills • Data-driven mindset with experience measuring influence on pipeline and retention • AI-forward operator — you actively use AI tools to accelerate content creation, campaign building, and program operations. • Strong collaboration and communication skills, with experience working cross-functionally across Sales, CS, Product, Marketing and executives

🏖️ Benefits

• Competitive compensation plan • Opportunity for stock options • Health benefits • Self Care PTO Plan • Flex Schedule • Work From Home Flexibility • Annual investment in your professional development

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