Salesforce Marketing Cloud, Loyalty Management Technical Architect

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Salesforce

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1999

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

SaaS • B2B • Artificial Intelligence

Salesforce is a leading cloud-based software company that provides a comprehensive customer relationship management (CRM) platform. The platform connects all company data and teams on an integrated, AI-driven system to improve sales, customer service, and marketing efforts. Salesforce offers scalable solutions for businesses of all sizes, including small and medium enterprises, and provides industry-specific solutions to modernize operations, save time, and reduce costs. Salesforce also offers educational resources through Trailhead and a wide selection of apps on AppExchange to extend its CRM capabilities.

📋 Description

• Act as a trusted advisor to customers, helping them connect business objectives with Salesforce capabilities. • Lead or support discovery sessions, workshops, requirements gathering, process mapping, and solution design discussions. • Translate customer needs into functional requirements, user stories, journeys, loyalty rules, campaign flows, and solution recommendations. • Support the design and implementation of Marketing Cloud solutions, including segmentation, journeys, campaign orchestration, personalization, automation, and channel execution. • Support the design and implementation of Loyalty Management capabilities, including loyalty program structure, tiers, points, benefits, promotions, vouchers, member engagement, business rules and Loyalty Automations. • Bring industry perspective to customer conversations, especially around customer lifecycle, retention, engagement, personalization, and loyalty strategies. • Collaborate with architects and technical teams to validate solution feasibility, integrations, data requirements, and platform best practices. • Help customers adopt new capabilities and improve the business value of their Salesforce investment. • Document requirements, solution decisions, risks, assumptions, and recommendations in a clear and structured way. • Continuously learn Salesforce products, industry trends, AI-driven customer engagement, and new platform capabilities.

🎯 Requirements

• 3+ years of experience in loyalty, marketing, customer engagement, marketing automation, consulting, or digital transformation projects. • Hands-on or functional experience with at least one of the following: Salesforce Marketing Cloud, Salesforce Loyalty Management, Marketing automation platforms, Loyalty platforms or loyalty program operations, Campaign management, personalization, segmentation, or customer engagement platforms. • Strong consultative skills — ability to listen, structure problems, ask good questions, and guide customers toward practical solutions. • Good understanding of marketing, loyalty, customer lifecycle, segmentation, personalization, retention, or engagement strategies. • Ability to communicate with both business and technical stakeholders. • Ability to explain complex concepts in a simple, business-friendly way. • Strong ownership, curiosity, adaptability, and willingness to learn. • Good documentation and presentation skills. • English and Spanish proficiency, Portuguese is a plus depending on the region.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities