Social Media Marketing Manager

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Salsify

501 - 1000 employees

☁️ SaaS

🛍️ eCommerce

🏢 Enterprise

💰 $200M Series F on 2022-04

SaaS • eCommerce • Enterprise

Salsify is a company that provides a unified Product Experience Management (PXM) platform to help brands and retailers streamlined the process of managing and distributing product content. Their solutions focus on centralizing, connecting, and automating product content to drive growth, enhance efficiency, and improve the digital shopping experience. Salsify also offers Supplier Experience Management (SXM) platform to automate onboarding and validation of product content from suppliers, ensuring a seamless flow of data across the digital shelf. The company is committed to helping brands and retailers enhance their presence on the digital shelf through advanced product content syndication, enabling them to engage more effectively with consumers and achieve omnichannel leadership.

📋 Description

• Develop, launch, and manage a cutting-edge social media strategy for a B2B software-as-a-service (SaaS) company to drive brand awareness, community building, and lead generation. • Oversee community management and growth on LinkedIn and other relevant social media channels by implementing audience development strategies and executing engagement initiatives to build an engaged, loyal audience. • Establish and curate a social media content calendar for LinkedIn and other relevant social media channels, collaborating with cross-functional teams and external partners to support marketing campaign success. • Ideate, produce, and publish written content on social media, such as posts, polls, newsletters, and articles, as well as multimedia content like graphics and videos, continually experimenting with new formats to drive audience engagement and conversion. • Develop and drive an executive thought leadership program, collaborating with key leaders to help them manage their social media presence, to help them optimize their personal brands for greater reach and influence. • Implement a social search optimization (SSO) process to drive organic search rankings across LinkedIn and other relevant social media channels. • Establish a social listening program to monitor competitor and category conversations to bring forward timely insights that shape our social media strategy and help us lead category conversations. • Establish a performance measurement, reporting, and optimization processes to ensure our social media strategy stays ahead of the latest industry shifts, trends, and technologies.

🎯 Requirements

• Three or more years of experience working in social media marketing or a related roles where you owned social media strategy development and execution. • Experience developing B2B marketing strategies for LinkedIn or other relevant social media channels (e.g. X, Reddit, YouTube, TikTok, Threads, Instagram, or other emerging platforms) to target, engage, and nurture professional audiences. • Experience overseeing community management and implementing audience development strategies. • Strong writing and editing skills to craft high-quality, conversion-driving copy, with experience following brand style guidelines. • Demonstrated success leveraging the latest industry trends to drive audience growth and engagement through creative and innovative social media strategies. • Strong project management and organizational skills to bring creative and innovative ideas to life. • Experience establishing a social listening program to monitor competitor and category conversations and deliver timely insights. • Experience with analytics tools and performance measurement to inform optimization efforts with data-driven insights.

🏖️ Benefits

• Competitive Salary - At Salsify, we strive to offer generous benefits packages that are meaningful and unique, aimed at meeting the diverse needs of our employees around the globe. Our strategy is to offer a competitive salary, by paying above-average market rates • Open Vacation Policy - You have 22 vacation days per year. We trust our employees to be responsible. This means that if you need more time off, you are allowed to take it • Equity - Everyone gets a piece of the pie - Salsify grants every full-time employee equity • Medical, Dental, Vision Insurance - We offer a competitive individual and family plan through Multicare • Life Plan - in case of death or permanent disability • Meal Allowance - 9,60€ per worked day • Remote Allowance - 25€ per month • Referral Bonuses - A 2500€ bonus is rewarded to employees who assist in finding qualified candidates that turn into successful hires • Unplug Days - We have heard how valuable it is to pick some days and shut down so that everyone can unplug and not worry about what they are missing. You can expect a handful of days throughout the year that are considered ‘company closed’ Salsify Unplug days • Virtual + In-person Events - By hosting virtual educational webinars, team-building events, volunteer opportunities, and more, employees are able to keep in touch with their coworkers and give back to our community • Talkspace & Employee Assistance Programs - We have partnered with Talkspace to give employees easy access to licensed mental health providers for counseling and therapy support. In addition to Talkspace, our Global EAP through Workplace Options also provides access to counseling sessions and support services to help employees navigate both work and home life at no cost to you

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