Senior CRM & Lifecycle Marketing Manager – B2C Growth, Monetisation

Job not on LinkedIn

🔥 1 hour ago

🇩🇪 Germany – Remote

⏳ Contract/Temporary

🟠 Senior

🏆 Customer Success

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Salve.Inno

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Salve. Inno is a recruitment and consulting firm that connects exceptional talent with businesses through personalized hiring strategies and global remote sourcing. The company specializes in recruitment for roles across sectors such as marketing, forex, and iGaming, offering candidate sourcing, screening, and career-site driven hiring experiences while emphasizing DE&I, communication, and innovative process building. Founded in 2024 and headquartered in Gdańsk, Poland, Salve. Inno operates with a small team and a global footprint via remote job listings and consulting services.

📋 Description

• Take end-to-end ownership of CRM performance, focusing on first-purchase conversion, token revenue, repeat purchase frequency and customer lifetime value • Develop and execute CRM initiatives to increase customer acquisition monetisation and recurring revenue • Improve conversion from registered users to first-time paying customers • Drive repeat purchases, customer engagement and revenue growth through targeted lifecycle marketing • Establish CRM as a significant contributor to overall business revenue • Define commercial priorities and translate them into CRM strategies and campaigns • Design, build and optimise customer segments, behavioural triggers, campaigns and automated lifecycle journeys • Own CRM initiatives across onboarding, first-purchase conversion, retention, churn prevention and reactivation • Develop personalised customer journeys based on user behaviour, purchase history and engagement patterns • Optimise communications to improve conversion, repeat monetisation and long-term engagement • Identify opportunities to increase purchase frequency and reduce churn • Design and execute CRM experiments to identify revenue and conversion opportunities • Analyse customer behaviour, purchase patterns, engagement data and revenue performance • Measure campaign effectiveness using attribution, incrementality and before-and-after performance analysis • Evaluate initiatives against conversion, retention, revenue and LTV metrics • Translate analytical insights into scalable lifecycle strategies • Establish measurable success criteria for CRM campaigns and experiments • Identify successful initiatives and scale them across relevant customer segments • Work with the Co-founder & CMO and cross-functional product, data, marketing and technical teams • Independently identify challenges, develop solutions and drive execution in a fast-paced environment • Contribute to building and improving the company's CRM function • Take ownership of commercial outcomes and communicate individual contributions and results • Use AI-powered tools for customer analysis, segmentation, personalisation, experimentation and content development • Lead, support or coach CRM specialists where applicable

🎯 Requirements

• Proven professional experience in CRM, lifecycle marketing, retention marketing or customer monetisation, with a strong commercial focus • Demonstrated track record of personally driving significant measurable revenue or conversion improvements through CRM • Ability to present clear examples of CRM initiatives, including initial performance baseline, actions taken, individual ownership, timeframe and final measurable results • Strong hands-on B2C CRM and lifecycle marketing experience within a high-volume consumer business • Experience with consumer monetisation models involving subscriptions, repeat purchases, deposits, tokens, credits, virtual currency or similar recurring transactions • Proven ownership of both first-purchase conversion and repeat customer monetisation • Practical experience designing and implementing customer segments, behavioural triggers, campaigns and automated lifecycle journeys • Strong understanding of customer acquisition monetisation, conversion rates, repeat purchase frequency, retention, churn and LTV • Experience measuring CRM performance through attribution, incrementality and commercial impact analysis • Strong analytical capabilities and ability to translate customer data into actionable revenue growth initiatives • Proven experience developing and executing CRM experiments and optimisation strategies • Ability to clearly distinguish personal contributions and measurable results from wider team achievements • Strong commercial judgment and a results-oriented mindset • Ability to independently identify opportunities, prioritise initiatives and execute without a fully established playbook • Excellent cross-functional collaboration, stakeholder management and communication skills • Comfortable operating in a fast-paced, high-growth international environment • Advanced English proficiency (C1-C2) • Willingness to work under a B2B contractor agreement • Preferred: Previous experience in iGaming, free-to-play gaming or other high-frequency repeat-purchase consumer businesses • Preferred: Experience optimising monetisation journeys involving virtual currencies, tokens, credits or repeat deposits • Preferred: Previous responsibility for leading, mentoring or coaching CRM specialists • Preferred: Experience using AI tools for CRM analytics, segmentation, personalisation, experimentation or content generation • Preferred: Experience building or scaling CRM functions within rapidly growing consumer technology companies

🏖️ Benefits

• Competitive senior-level compensation package • Additional performance-based bonus opportunities • Fully remote working arrangement from Europe • B2B contractor engagement preferred • Direct reporting line to the Co-founder & CMO • Significant autonomy and ownership over CRM strategy, revenue growth and lifecycle performance • Opportunity to develop CRM into a major commercial growth channel • Exposure to a high-volume international consumer AI platform • Opportunity to lead high-impact initiatives across conversion, monetisation, retention and customer lifetime value • International working environment within a rapidly growing technology business • Opportunity to shape and improve the company's CRM function • Professional development opportunities within an innovative AI-focused organisation