Senior Customer Marketing Manager – References

Yesterday

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $111k - $167.8k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

Apply Now

Receive Emails with Similar Jobs

Samsara

WebsiteLinkedInAll Job Openings

Enterprise • Transport • Security

Samsara is a technology company that provides a comprehensive operations platform aimed at improving the efficiency, safety, and sustainability of organizations. Their solutions include video-based safety, vehicle telematics, equipment monitoring, workforce applications, and site visibility. Samsara serves a wide range of industries, including transportation, logistics, construction, and government. The platform connects people, systems, and data, enabling organizations to make faster, data-informed decisions. Samsara's Connected Operations technology helps complex organizations operate more effectively by offering real-time GPS, proactive alerts, compliance training, and asset tracking.

1001 - 5000 employees

Founded 2015

🏢 Enterprise

🚗 Transport

🔐 Security

💰 Seed Round on 2014-08

📋 Description

• Expand the advocate network: Build a diverse and dynamic advocate base that reflects our global customer footprint. Drive ongoing recruitment through strategic campaigns, collaboration with Sales and CS teams, and direct customer outreach. • Manage and scale the customer advocate database: Ensure the database is a reliable source of truth with up-to-date profiles and engagement data, enabling internal teams to efficiently self-serve and find the right advocate for their needs. • Lead the customer reference program: Evolve the program to meet growing demand across go-to-market teams. Maintain and enhance reference management systems in partnership with Marketing Ops, streamline workflows, prioritize requests, and deliver exceptional customer experiences. • Empower Sales to win more efficiently: Integrate references into the sales cycle to boost win rates and shorten deal times. Partner strategically with Sales to deliver the right customer references at the right time through hands-on support, self-service options, or ongoing advocate engagements, while ensuring a seamless and positive customer experience. • Drive program adoption and enablement: Develop documentation, create training materials, and run enablement sessions for cross-functional teams. Ensure seamless adoption across global regions and address stakeholder issues as they arise. • Foster advocate engagement at scale: Establish lifecycle-style approach to continuously engage advocates, going beyond one-off references or acts of advocacy. Build a sense of community among advocates that strengthens the Samsara brand; this may include but is not limited to a clear reference program onboarding process, gamification, rewards, and a customer-facing portal. • Measure and optimize program impact: Analyze program performance to improve reference efficacy, drive adoption, and align with business goals. Gather feedback from internal stakeholders and continuously refine the program for maximum impact, leveraging AI and automation workflows to optimize efficiency and performance of the program. • Be a Culture Champion: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

🎯 Requirements

• 8+ years of experience in customer advocacy or marketing program/project management • Experience with CRMs (e.g., Salesforce) and advocacy platforms (e.g., ReferenceEdge) and AI solutions • Passionate about elevating the customer experience and building lasting relationships • Thrives in an agile, fast-paced environment with multiple moving priorities • Exceptional organizational skills and the ability to manage complex projects with competing deadlines • Leverage strong interpersonal skills to navigate cross-functional teams and influence stakeholders at all levels • Outstanding written and verbal communication skills, with a keen eye for detail • Strong analytical skills to evaluate the impact of the customer reference program and its contribution to achieving key business objectives • Bachelor's degree or equivalent experience is required.

🏖️ Benefits

• Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.