Senior Performance Marketing Manager – Paid Social

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Samsara

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2015

🏢 Enterprise

🚗 Transport

🔐 Security

💰 Seed Round on 2014-08

Enterprise • Transport • Security

Samsara is a technology company that provides a comprehensive operations platform aimed at improving the efficiency, safety, and sustainability of organizations. Their solutions include video-based safety, vehicle telematics, equipment monitoring, workforce applications, and site visibility. Samsara serves a wide range of industries, including transportation, logistics, construction, and government. The platform connects people, systems, and data, enabling organizations to make faster, data-informed decisions. Samsara's Connected Operations technology helps complex organizations operate more effectively by offering real-time GPS, proactive alerts, compliance training, and asset tracking.

📋 Description

• develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels • experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences • adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior • own end-to-end campaign strategy and execution — from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization • use A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms • leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results • analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes • partner with Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals • champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets • maintain accurate budget tracking and pacing; flag risks and opportunities proactively • partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs • present performance insights and strategic recommendations to marketing leadership on a regular cadence

🎯 Requirements

• 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV • experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviours, and audience dynamics in each market • skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube) • experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo • skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies • results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps • proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives • strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams • high level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously • Bachelor's degree

🏖️ Benefits

• flexible, employee-led remote model • professional development stipend • comprehensive health and parental leave plans