Director – Field Marketing

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🔥 21 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Sapio Sciences LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

🧬 Biotechnology

💊 Pharmaceuticals

☁️ SaaS

Biotechnology • Pharmaceuticals • SaaS

Sapio Sciences is a leading provider of AI-powered lab informatics solutions, offering a unified platform that integrates LIMS (Laboratory Information Management Systems), ELN (Electronic Lab Notebooks), and SDMS (Scientific Data Management Systems). The platform is designed to be configurable without coding, catering to the needs of scientists and lab professionals. It supports scientific research, discovery, manufacturing, and clinical diagnostics. Sapio's solutions streamline complex laboratory workflows, enhance data management, and foster compliance with industry standards such as GMP (Good Manufacturing Practices).

📋 Description

• Own the end-to-end events calendar across the UK, Europe, and North America, including tradeshows, industry conferences, webinars, and field/regional events from selection through post-event reporting. • Communicate field marketing strategy, planned programs, and expected outcomes to the broader team on a regular cadence. • Manage all event logistics: booth design and build, shipping, staffing, vendor contracts, lead capture setup, and on-site execution. • Plan and run webinar programs, including topic selection, speaker coordination, promotion, and post-event follow-up sequencing with Marketing. • Build and manage event budgets; negotiate with venues, booth vendors, and sponsors to maximize ROI. • Partner with Product Marketing to ensure event messaging, collateral, and demos reflect current positioning and active launches. • Partner with the Director of Commercial Partnerships to align event objectives with partner marketing strategies and co-marketing initiatives. • Coordinate with Sales on target account lists and pre-event outreach so tradeshow attendance converts to pipeline. • Manage relationships with industry associations and conference organizers (e.g. SLAS, Bio-IT World, and similar life sciences and informatics events). • Track and report on event performance, leads generated, pipeline influenced, cost per lead, ROI and post event reports to apply findings that shape the forward calendar. • Manage and develop event coordinators, contractors, and agency partners supporting field programs. • Train booth staff on event etiquette, lead capture best practices, and on-site messaging consistency. • Travel on-site to run events in person across all regions as needed; estimated at 20% of time.

🎯 Requirements

• 5+ years in B2B field marketing or event marketing • Proven track record running tradeshow programs end-to-end, including budget ownership, vendor negotiation and ARR contribution. • Experience running webinar and virtual event programs with tools such as Go To Webinar, Zoom, etc. • Comfortable working across UK, EMEA and US time zones and travel logistics. • Very strong project management skills using tools like Asana, Trello, where you can run multiple events in parallel without dropping details. • Experience working with CRM/marketing automation platforms (HubSpot preferred) for lead capture, tracking, and reporting. • Clear, direct communicator who can work cross-functionally with Sales, Product Marketing, and executive stakeholders. • Bonus: existing familiarity with life sciences, laboratory informatics, LIMS, or regulated lab markets.

🏖️ Benefits

• Reasonable Adjustments • Diversity, Equity & Inclusion