Lifecycle Marketing Manager, Email Focus

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Satellite Office

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

📦 Logistics

📣 Marketing

✈️ Travel

Logistics • Marketing • Travel

Satellite Office is a Philippines-based employer and workspace services company that connects Filipino professionals with global clients. It offers premium, technologically equipped office locations across Metro Manila and Cebu and places employees in roles supporting major international brands. The company emphasizes employee engagement, continuous learning and development, competitive compensation and benefits, and a people-focused culture recognized by Great Place to Work®.

📋 Description

• Own the end-to-end lifecycle marketing program for the B2B wholesale business • Develop lifecycle marketing strategy covering content planning, campaign design, automation, segmentation, personalization, reporting, and optimization • Build and optimize email campaigns through Klaviyo to improve acquisition, engagement, retention, customer lifetime value, revenue, and inventory sell-through • Develop merchandising campaigns for slow-moving inventory, overstocked products, new arrivals, restocks, seasonal collections, and promotional events • Partner with Merchandising to identify inventory opportunities and create targeted customer segments • Create automated and campaign-based workflows for restocks, back-in-stock items, category launches, and limited-inventory opportunities • Use purchase history and browsing behavior to recommend complementary products and increase average order value • Analyze product performance and customer engagement metrics to improve inventory turnover and revenue • Manage testing strategies, campaign optimization, and performance reporting

🎯 Requirements

• 5+ years of lifecycle, CRM, or email marketing experience with ownership of strategy and execution • Expert-level proficiency with Klaviyo, including advanced segmentation, automation, personalization, reporting, and flow architecture • Proven experience building and optimizing lifecycle marketing programs with measurable business results • Deep understanding of customer lifecycle marketing, customer retention, and customer lifetime value (LTV) • Strong experience with audience segmentation, behavioral targeting, and personalized customer journeys • Excellent email design and content planning skills focused on conversion optimization and user experience • Strong analytical skills and ability to translate performance data into actionable marketing strategies • Experience managing testing strategies, campaign optimization, and performance reporting • Exceptional organizational and project management skills • Experience partnering with Merchandising or Ecommerce teams to improve inventory productivity and product sell-through • Strong understanding of ecommerce merchandising principles, promotional planning, product lifecycle management, inventory optimization, and seasonal assortment strategies • Ability to use customer segmentation and behavioral data to drive demand for slow-moving inventory, restocks, and priority merchandising initiatives • Shopify and ecommerce platform experience preferred • Working knowledge of HTML/CSS for email development • Understanding of email deliverability, sender reputation, and compliance best practices • Experience using AI tools for content creation, personalization, segmentation, and marketing efficiency preferred • Interest or experience in collectibles, toys, gaming, pop culture, or consumer products preferred

🏖️ Benefits

• Learning opportunities, mentoring, and support • Team-building experiences and events • Company-wide celebrations • Wellness programs • World-class office spaces • Work with global brands and international clients • Close-knit, collaborative, and inclusive workplace culture