CRM & Lifecycle Marketing Specialist

🔥 0 minutes ago

🌐 Egypt, Argentina, +3 more countries – Remote

🇪🇬 Egypt – Remote 🇦🇷 Argentina – Remote 🇪🇹 Ethiopia – Remote 🇿🇦 South Africa – Remote 🇳🇬 Nigeria – Remote

💵 $2.2k - $2.5k / month

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

🏆 Customer Success

🚫👨‍🎓 No degree required

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Build, maintain, and optimize email and SMS campaigns and automated customer journeys • Manage lifecycle flows including Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and Reactivation • Configure triggers, timing, audience rules, exclusions, personalization, and flow logic • Monitor automated communications and identify opportunities to improve customer journeys • Build campaigns, manage flows, create segments, and troubleshoot issues in Klaviyo or comparable CRM platforms • Manage customer segments based on purchase behavior, engagement, lifecycle stage, loyalty status, and customer value • Maintain suppression rules, exclusions, and audience logic • Troubleshoot overlapping communications, incorrect triggers, unexpected send timing, and audience conflicts • Build and manage loyalty-related segments and support journeys that encourage repeat purchases and re-engagement • Translate approved marketing direction into email and SMS campaigns • Manage campaigns through build, QA, scheduling, deployment, and reporting • Coordinate with Creative, Marketing, Ecommerce, Merchandising, and Customer Experience teams • Support A/B testing across subject lines, messaging, creative, send times, offers, segmentation, and flow logic • Monitor engagement, conversion, revenue, deliverability, and list health metrics • Conduct QA and verify links, personalization, segmentation, exclusions, promotional details, and formatting • Ensure campaigns follow consent, suppression, and platform requirements • Communicate campaign status, issues, performance insights, and recommendations • Keep CRM projects and recurring campaign schedules organized and on track

🎯 Requirements

• 2–4+ years of experience in email marketing and SMS marketing • Strong hands-on experience with Klaviyo or a comparable email/SMS marketing platform • Demonstrated experience building and managing automated email and/or SMS flows • Experience troubleshooting CRM campaigns and automation workflows • Experience managing recurring email and SMS campaigns from build through deployment • Experience working with loyalty or rewards programs and incorporating loyalty data into CRM campaigns • DTC/e-commerce experience is required • Shopify experience is a plus • Strong understanding of triggers, segmentation, exclusions, suppression rules, personalization, and campaign scheduling • Strong attention to detail and commitment to thorough QA • Ability to work independently while taking direction from marketing leadership • Experience with A/B testing and campaign optimization is a plus • Basic HTML/CSS knowledge for email troubleshooting is a plus • Experience with Attentive, Tapcart, Yotpo, Okendo, Postscript, or similar platforms is a plus • Familiarity with customer analytics and reporting tools is a plus • Strong written and verbal communication skills • Candidates must be available to work during U.S. business hours aligned with the client’s time zone • Resume must be submitted in English and PDF format • Must complete the application form and record a video showcasing skill sets