Email & CRM Marketing Automation Specialist

🔥 0 minutes ago

🌐 Egypt, Argentina, +3 more countries – Remote

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💵 $1.6k - $2.2k / month

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 20%

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Logo of Scale Army Careers

Scale Army Careers

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Build, execute, and manage email marketing campaigns from planning through deployment and reporting • Create and maintain email workflows, campaigns, and templates using Flodesk or similar tools • Develop targeted audience segments based on customer behavior, engagement, lifecycle stage, and business objectives • Manage email lists and deliver relevant, personalized communications • Monitor campaign performance and recommend improvements • Maintain quality and brand standards across email communications • Build and manage automated marketing workflows for lead nurturing and customer engagement • Set up and optimize automation sequences using ManyChat or similar tools • Create customer journeys across marketing-funnel stages • Identify opportunities to automate repetitive marketing processes and improve efficiency • Conduct A/B tests across email and other marketing initiatives • Test subject lines, messaging, calls-to-action, segmentation, and send timing • Monitor open rates, click-through rates, engagement, and conversion performance • Analyze campaign and audience data to identify trends and optimization opportunities • Translate performance insights into recommendations for future campaigns • Maintain organized reporting on tests, results, and key learnings • Support blog content creation, editing, optimization, and publishing • Develop content supporting audience growth, engagement, and business objectives • Generate content ideas based on audience needs and marketing priorities • Repurpose blog content into email and other marketing channels • Coordinate email and content initiatives for a cohesive customer and prospect experience • Create and edit simple marketing assets using Canva • Support visually engaging, brand-aligned email and content design • Collaborate with internal stakeholders on creative concepts, campaigns, and assets • Analyze audience behavior to increase engagement and conversion • Support B2B lead-nurturing strategies • Maintain clean, accurate, organized subscriber lists and audience segments • Improve campaign relevance through segmentation and personalization • Recommend improvements to strengthen campaign effectiveness and customer engagement

🎯 Requirements

• Candidates must be based in LATAM, Africa, or Eastern Europe • Must be available to work 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client’s time zone • 3+ years of experience in email marketing, lifecycle marketing, marketing automation, or a related marketing role • B2B marketing experience strongly preferred • Hands-on experience managing email campaigns from creation through deployment, testing, optimization, and reporting • Experience building and managing marketing automation workflows and lead-nurturing journeys • Experience developing audience segments based on engagement, behavior, or lifecycle criteria • Experience supporting content marketing initiatives, including blog content • Experience conducting A/B tests and using performance data to optimize campaigns • Strong email marketing skills • Experience using email marketing platforms such as Flodesk, HubSpot, Mailchimp, or similar tools • Experience using marketing automation and conversational marketing tools such as ManyChat • Strong understanding of audience segmentation, lifecycle marketing, lead nurturing, and automated customer journeys • Ability to design structured A/B tests and translate results into practical campaign improvements • Strong understanding of email performance metrics, including open rates, click-through rates, engagement, and conversions • Strong copywriting, editing, and content development skills • Ability to maintain a consistent brand voice • Comfortable creating simple, polished marketing assets using Canva • Ability to interpret audience and campaign data and turn insights into actionable recommendations • Strong organizational skills to manage multiple campaigns, workflows, content initiatives, and deadlines • Ability to work independently, proactively identify opportunities, and continuously improve marketing processes • Resume must be submitted in English and PDF format • Must complete the application form and record a video showcasing skill sets • Must submit a portfolio or examples of personally created email campaigns, automated email sequences, or B2B marketing content • Must use the same email address for the application and video submission

🏖️ Benefits

• Fully remote work arrangement • Opportunity to take ownership of key marketing channels • Opportunity to experiment, optimize, and directly influence marketing performance

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