Marketing Manager

🕒 July 22

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Develop and manage integrated marketing campaigns across digital and traditional advertising channels. • Optimize Google Ads, paid social campaigns, display advertising, and lead generation initiatives. • Oversee print, direct mail, radio, and outdoor advertising campaigns targeting affluent audiences. • Collaborate with creative teams to develop compelling campaign assets. • Manage and grow the company's presence across Instagram, TikTok, Facebook, YouTube, LinkedIn, and X. • Develop content calendars featuring patient stories, before-and-after results, physician highlights, educational content, and influencer collaborations. • Analyze social media performance and optimize content based on engagement metrics. • Monitor industry trends within aesthetics, beauty, and wellness. • Develop and execute public relations strategies that elevate brand awareness. • Build relationships with media outlets, journalists, editors, and luxury lifestyle publications. • Manage press releases, media outreach, and feature opportunities. • Secure speaking engagements, podcast appearances, television opportunities, and industry recognition for practice leadership. • Plan and execute VIP events, patient appreciation events, influencer experiences, launch events, and brand activations. • Coordinate participation in conferences, beauty expos, and luxury networking events. • Develop strategic partnerships with luxury brands and community organizations. • Identify and manage influencer partnerships and brand ambassador programs. • Strengthen online reputation through proactive review management. • Build community engagement initiatives that support patient referrals and advocacy. • Oversee website updates and optimize user experience, landing pages, and lead generation. • Implement local SEO strategies to improve search visibility. • Develop segmented email marketing campaigns for patient acquisition and retention. • Utilize CRM platforms to manage lead nurturing and marketing automation. • Track campaign performance across advertising, social media, website traffic, lead generation, and events. • Analyze KPIs including ROI, conversions, engagement, and patient acquisition metrics. • Deliver monthly reporting with actionable recommendations. • Continuously optimize marketing strategies using data-driven insights.

🎯 Requirements

• 5+ years of experience in marketing within plastic surgery, medical aesthetics, beauty, luxury wellness, or a related industry. • Experience managing integrated digital and traditional advertising campaigns. • Experience leading public relations initiatives and media outreach. • Experience planning experiential marketing events and influencer campaigns. • Experience managing SEO, website optimization, and CRM-driven marketing initiatives. • Experience developing data-driven marketing strategies that improve brand awareness and patient acquisition. • Strong expertise with Google Ads and paid search advertising. • Experience managing Meta Ads (Facebook & Instagram) campaigns. • Strong social media strategy and content marketing experience. • Experience with public relations and media relations. • Experience planning luxury events and experiential marketing campaigns. • Knowledge of SEO best practices and website optimization. • Experience with CRM platforms such as HubSpot, Salesforce, PatientNow, or TouchMD. • Experience with email marketing and lead nurturing campaigns. • Understanding of HIPAA-compliant marketing practices. • Strong copywriting and storytelling skills. • Excellent analytical skills with the ability to measure campaign performance and ROI. • Strong project management and organizational skills. • Ability to manage multiple marketing initiatives simultaneously.

🏖️ Benefits

• This role is open to candidates based in LATAM, Africa, and Eastern Europe • Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.