Paid Media Buyer

🕒 July 15

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Scale Army Careers

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.

📋 Description

• Manage campaign setup, audience targeting, and day-to-day optimization across Meta Ads accounts. • Oversee monthly advertising budgets exceeding $20,000 per account. • Conduct A/B testing across creatives, audiences, placements, and campaign structures. • Expand campaigns into additional paid channels such as TikTok, YouTube, and Google Ads as business needs evolve. • Ensure campaigns comply with advertising platform policies and industry regulations. • Develop high-performing static and video advertisements. • Create and optimize creative assets using Canva, AI tools, and other creative platforms. • Source User-Generated Content (UGC) creators or implement AI-generated UGC where appropriate. • Write compelling ad copy, hooks, headlines, and voice-over scripts. • Monitor campaign performance using Meta Ads Manager and Google Analytics. • Track key metrics including CPL, CTR, ROAS, and conversions. • Build dashboards and provide actionable performance insights. • Provide campaign updates to account managers and clients. • Collaborate with creative, analytics, and content teams to align campaign execution. • Coordinate creative refresh cycles and reporting initiatives. • Support successful communication between internal teams and clients. • Utilize AI tools to improve audience segmentation, campaign testing, and reporting. • Identify automation opportunities that improve campaign efficiency.

🎯 Requirements

• 3+ years of hands-on experience managing Meta Ads or paid digital media campaigns. • Experience managing advertising budgets of $20,000+ per month per account. • Experience optimizing paid media campaigns for lead generation. • Experience conducting A/B testing across paid advertising campaigns. • Experience creating or collaborating on UGC and paid social creatives. • Experience in personal injury, financial services, or local service lead generation is preferred. • Strong understanding of Meta Ads campaign management and optimization. • Strong analytical skills with the ability to interpret campaign performance data. • Excellent copywriting skills for paid advertising. • Ability to develop creative concepts that improve campaign performance. • Strong communication and stakeholder management skills. • Ability to manage multiple client accounts simultaneously. • Experience with Meta Ads Manager. • Experience with Google Analytics. • Experience with Canva. • Experience with AI content generation tools. • Experience with Claude, Grok, n8n.

🏖️ Benefits

• Health insurance • Paid time off • Flexible work arrangements • Professional development • Equipment allowances