Scale Army Careers
11 - 50 employees
Founded 2021
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
Senior Paid Media Strategist
🔥 1 minute ago
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Scale Army Careers
11 - 50 employees
Founded 2021
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
Scale Army Careers is a remote-first recruiting and talent placement service that matches experienced marketing, sales, and technical professionals outside the U. S. (primarily Latin America and Africa) with high-growth U. S. companies. They handle candidate screening (including application forms, video interviews, take-home assignments), contract and payment administration, and provide ongoing support and onboarding guidance while placements work directly with client companies. Roles are typically full-time remote positions paid in USD through payroll platforms like Deel.
📋 Description
• Develop and execute paid media strategies across Google Ads, LinkedIn Ads, Meta Ads, and other advertising platforms • Build campaigns for brand awareness, lead generation, pipeline growth, and revenue generation • Manage campaign budgets, forecasting, pacing, and resource allocation • Oversee campaign planning, execution, optimization, and reporting across multiple channels • Monitor and optimize performance using CPL, SQLs, ROAS, lead quality, pipeline contribution, and revenue impact • Analyze targeting, bidding strategies, audiences, creatives, and conversion paths • Troubleshoot campaign issues, tracking discrepancies, and performance gaps • Develop and execute A/B testing across creatives, messaging, audiences, bidding, landing pages, and conversion paths • Recommend landing page and conversion funnel improvements • Develop ad copy, campaign messaging, and creative recommendations • Collaborate with creative, Marketing, and Sales teams • Leverage AI tools for audience research, campaign automation, copy generation, reporting, and performance analysis • Own paid media reporting, attribution analysis, and performance measurement • Monitor customer journeys from first interaction through revenue generation • Deliver actionable insights and strategic recommendations to leadership • Support ABM initiatives through targeted paid advertising campaigns • Align paid media efforts with revenue objectives
🎯 Requirements
• 7+ years of experience in paid media, performance marketing, or digital advertising • Proven experience generating qualified leads, pipeline growth, and measurable revenue through paid media campaigns • Experience managing B2B paid media campaigns from strategy through execution • Experience overseeing campaign budgets, testing strategies, and performance optimization across multiple advertising platforms • Advanced experience with Google Ads, LinkedIn Ads, Meta Ads, and other paid advertising platforms • Strong understanding of campaign structure, audience targeting, budget allocation, conversion optimization, retargeting, attribution, and performance analytics • Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar • Proficiency with Microsoft Excel, Google Sheets, reporting, campaign analysis, data visualization, and analytics platforms • Hands-on experience using AI tools for campaign optimization, audience research, reporting, testing, and workflow automation • Ability to manage multiple campaigns simultaneously • Strong written and verbal English communication skills • Availability to work 9:00 AM–5:00 PM EST • Resume must be submitted in English and PDF format • Application requires a portfolio, case studies, or examples of paid media campaigns managed • Application requires a video showcasing skill sets
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