Senior Creative Strategist

🔥 14 minutes ago

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Scale Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Scale Media is a direct-to-consumer digital brand platform and multi-brand company that builds, markets, and sells health, wellness, and beauty products. The company operates a portfolio of brands including 1MD Nutrition, Hair La Vie, Live Conscious, Tru Alchemy, and Essential Elements, offering supplements, hair care, and skin care products alongside health- and fitness-related content and tools. Scale runs the Scale Platform — an integrated environment combining product development, operations, and digital marketing — to drive e-commerce growth and improve the online customer experience.

📋 Description

• Lead the development of performance-driven creative strategy across paid social channels for health and wellness products • Translate business goals and performance insights into scalable creative frameworks • Pitch concepts and strategic next steps in team data huddles, gaining alignment • Deliver high performing direct response social ads weekly • Own the strategic direction of creative for Meta primarily, guiding concept development and iterative testing across various formats • Align messaging from ad to landing page on all new messaging angle testing • Own ideation and execution of UGC-style ad concepts optimized for conversion • Establish frameworks for concept variation, testing velocity and creative refresh cycles • Partner closely with existing acquisition and creative teams to analyze creative performance

🎯 Requirements

• 6+ years of experience in DTC, paid social creative strategy, and/or UGC strategy - with considerable experience in the health and wellness vertical • Proven track record of developing high-performing paid social creative (case studies) • Deep understanding of UGC-style content and platform-native trends (TikTok, Meta) • Experience owning creative strategy, not just execution • Strong ability to connect performance data to creative decisions • Excellent communication and organizational skills • Sharp script, brief, and concept writing skills for conversions • Comfort operating in a fast-paced, iterative environment from initial concept through to feedback loop

🏖️ Benefits

• Excellent Medical, Dental, Vision and Life insurance • Fully remote, full-time position • Monthly WFH stipend • Generous Paid Time Off program • Discounted Products