Senior Manager, CRO, Site Experience

🔥 14 minutes ago

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Scale Media

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

👥 B2C

🛍️ eCommerce

🧘 Wellness

B2C • eCommerce • Wellness

Scale Media is a direct-to-consumer digital brand platform and multi-brand company that builds, markets, and sells health, wellness, and beauty products. The company operates a portfolio of brands including 1MD Nutrition, Hair La Vie, Live Conscious, Tru Alchemy, and Essential Elements, offering supplements, hair care, and skin care products alongside health- and fitness-related content and tools. Scale runs the Scale Platform — an integrated environment combining product development, operations, and digital marketing — to drive e-commerce growth and improve the online customer experience.

📋 Description

• This role will lead site conversion and funnel testing across our portfolio of DTC wellness brands. • You'll personally own testing on PDPs, checkout, and subscription flows, while building a small team to run the landing page optimization program. • You'll report into our Growth function and work closely with Performance Creative, Analytics, and Development teams. • Direct ownership of PDPs, checkout, and subscription flows. • You'll personally design tests, drive execution, and surface learnings across these high-leverage surfaces. • Landing page testing program. Leading the LP testing program. Setting prioritization, raising the bar on quality, and ensuring LP learnings reinforce the broader funnel work. • Experimentation rigor. Ensuring tests across the program are well-designed, statistically sound, and learning-oriented — not just velocity for its own sake. • Analytics and reporting. Reporting on test results, win rates, and funnel performance trends in a way that drives decisions. • AI-enabled workflows. Designing how AI tooling improves site testing from variant generation to analysis to operational throughput. • Team leadership. Managing and developing the LP Testing team. Setting standards, raising the bar on test quality, and helping the team grow.

🎯 Requirements

• DTC CRO experience. You've run high-volume site testing programs at a DTC brand. • Player-coach mindset. You're equally comfortable doing the work yourself and leading a small team doing adjacent work. • Strong analytical instincts. You're comfortable with funnel data, test statistics, and the difference between a real result and noise. • Systems thinking at the program level. You can build a testing program that scales, with clear prioritization, consistent quality, and learnings that compound. • AI fluency at the workflow level. You design AI-enabled workflows using whatever tools fit the job and evolve them as the tooling shifts. • Cross-functional collaboration. You partner well with Growth, Performance Creative, and Development without creating unnecessary process overhead. • 4–7 years of relevant experience. Strong backgrounds include: • CRO leads at scaled DTC brands • Site optimization specialists from high-growth consumer companies • Growth marketing managers with deep testing backgrounds • Experience managing junior testers or analysts • Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.) • Preferred, but not required • Experience in supplements, wellness, beauty, or consumer subscription businesses • Familiarity with subscription DTC funnels • Experience with the Shopify platform

🏖️ Benefits

• Excellent Medical, Dental, Vision and Life insurance • Fully remote, full time position • Monthly WFH stipend • Generous Paid Time Off program • Discounted Products