Go to Market Automation Specialist

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🕒 April 23

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ScaleUP Week

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🤝 B2B

👥 B2C

📚 Education

B2B • B2C • Education

ScaleUP Week is an annual event held in Canada aimed at accelerating the country's scaleup movement. It brings together founders, investors, and policymakers for four days of masterclasses, workshops, and networking opportunities, culminating in the prestigious ScaleUP Awards Gala. This event fosters collaboration, innovation, and the sharing of best practices to support high-growth ventures across the nation.

📋 Description

• Evaluate and evolve our existing GTM tech stack by identifying opportunities to better leverage automation and AI across prospecting, enrichment, sequencing, personalization, and reporting • Design and orchestrate workflows across our GTM tools (e.g., enrichment platforms, sequencing tools, AI tools) to automate and simplify outbound execution • Integrate AI-enabled tooling with our CRM, first-party data, and third-party vendors to ensure clean, enriched, and actionable data flows • Build and optimize automated prospecting and enrichment pipelines to improve targeting accuracy, segmentation, and message relevance • Enable AI-assisted, multi-channel outbound programs (email, LinkedIn, etc.) that increase personalization while maintaining scale and consistency • Partner closely with Sales, RevOps, and Marketing to operationalize outbound strategies and reduce day-to-day execution friction for reps • Establish and support a GTM experimentation framework, incorporating AI-driven testing across messaging, targeting, sequencing, and channels • Build and refine dashboards and reporting that measure performance, adoption, and ROI of automation and AI-driven GTM initiatives • Document workflows, tooling, and AI best practices to drive adoption and long-term scalability across the team

🎯 Requirements

• 4+ years of experience in Go-to-Market Automation, Revenue Operations, Sales Operations, or Growth Operations within a SaaS environment • Strong experience working with HubSpot, including automation, workflows, data models, and reporting that support scalable GTM operations • Strong understanding of data hygiene, enrichment, segmentation, and how they impact targeting and performance • Experience building dashboards and running experiments to improve GTM performance, messaging, and pipeline outcomes • Hands-on experience designing, building and optimizing GTM automation across tools like Clay, Apollo, Outreach, Salesloft, and enrichment platforms • Ability to apply AI and LLM tools to GTM workflows including prospect research, message personalization, enrichment, and automated decisioning within outbound and lifecycle motions • Experience integrating tools and systems using APIs, webhooks, or platforms like Zapier, Make, n8n, or Workato

🏖️ Benefits

• Permanently Remote: Work from a desk, a coffee shop, or in the great outdoors - our jobs are fully remote, forever • Flexible Time Off: Whether it's a longer vacation to explore new horizons, a series of short breaks for regular rejuvenation, or stepping away for a new level of mastery in a skillset – our “You-do-You” time off program caters to the diverse and evolving lifestyles of our team with a maximum of 6 weeks vacation • Instant Benefits: All full-time employees get access to medical, vision, and dental benefits from their very first day including increased mental health coverage and a wellness stipend • Inclusive parental leave top-up, earned wage access, real time market data for salaries, a supportive culture for lifelong learners and more