Senior Director, Demand Generation

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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SecurityScorecard

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🔒 Cybersecurity

🏢 Enterprise

💰 $180M Series E on 2021-03

Cybersecurity • Enterprise

SecurityScorecard is a company that focuses on cybersecurity and risk management. It provides solutions for supply chain detection and response, third-party cyber risk management, and external attack surface management. By leveraging AI and security ratings, SecurityScorecard helps organizations improve their cybersecurity postures and manage risks effectively. The company's platform allows for monitoring and remediation of vulnerabilities, collaboration with vendors, and compliance with regulatory mandates. SecurityScorecard serves a diverse range of industries, including public sector, technology, healthcare, financial services, and more. Its comprehensive suite of tools and services, such as Security Ratings and MAX, empower organizations to proactively manage cyber risks and enhance their overall security structures.

📋 Description

• Demand Generation Strategy: Develop and execute a robust demand generation strategy to drive awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions. • Account-Based Marketing (ABM): Leverage ABM techniques to target high-value accounts, collaborating closely with sales and marketing teams to create personalized campaigns tailored to each account. • Multi-Channel Campaigns: Plan and execute multi-channel demand generation campaigns, including email marketing, digital advertising, social media, webinars, events, and content marketing, to generate high-quality leads and nurture existing leads through the sales funnel. • Data-Driven Approach: Utilize data and analytics to measure campaign effectiveness, identify opportunities for optimization, and provide actionable insights to stakeholders. • Sales Collaboration: Work closely with the sales team to align demand generation activities with sales objectives, ensuring seamless integration between marketing and sales efforts. • Global Campaign Strategy and Content Development: Collaborate with the product marketing, content and creative teams to develop compelling, audience-specific content and messaging that resonates with target audiences. • Budget Management: Manage the demand generation budget effectively, ensuring maximum ROI from marketing investments. • Market Research: Stay informed about industry trends, market conditions, and customer insights to adapt demand generation strategies accordingly.

🎯 Requirements

• 7-10 years of experience in demand generation, including expertise in account-based marketing. Experience in a cybersecurity company is a strong plus. • Proven track record of developing and executing successful demand generation programs that have resulted in increased revenue and market share. • Deep understanding of demand generation tactics, tools, and technologies, with a focus on driving measurable results. • Fast-paced and agile mindset, with the ability to implement marketing initiatives at speed to capitalize on market opportunities. • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. • Analytical mindset with the ability to leverage data to drive decision-making and optimize marketing strategies. • Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.

🏖️ Benefits

• Specific to each country, we offer a competitive salary • stock options • Health benefits • unlimited PTO • parental leave • tuition reimbursements • much more!