Marketing Operations Manager, Analytics

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🔥 12 hours ago

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Logo of Seeq Corporation

Seeq Corporation

51 - 200 employees

Seeq Corporation develops software and services that accelerate industrial process analytics on industrial process data.

📋 Description

• Partner with key stakeholders to execute and evolve our martech and analytics strategy. • Serve as the day‑to‑day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement. • Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions. • Build scalable workflows, documentation, and enablement so global and regional teams can execute high‑quality, account‑aware programs with confidence in the data. • Co‑own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX. • Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the **Global Go‑To‑Market Calendar**, ensuring every tactic is properly tagged for reporting. • Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps. • Improve and maintain our attribution logic (person‑level touches, primary campaign source, marketing‑sourced and influenced pipeline) so stakeholders have high trust in the numbers.

🎯 Requirements

• **Bachelor’s degree**, preferably in marketing, business, analytics, information systems, or a related field. • **4–6 years of experience** in B2B enterprise **marketing operations, RevOps, demand gen operations, ABM/ABX operations, or marketing analytics**, with direct ownership of lifecycle, scoring, routing, and reporting. • Demonstrated experience in a **Salesforce‑centric GTM environment**, including building and maintaining funnel, pipeline, and campaign performance dashboards. • Proven **close collaboration with Sales, BDR, and RevOps**, with the ability to turn shared KPIs (MQLs, S0–S3, MQAs, pipeline, win rate) into processes, SLAs, and practical governance. • Hands‑on proficiency with: • - A **marketing automation platform** (Marketo or comparable). • - **Salesforce** (campaigns, reports, dashboards, core objects). • - An **ABX/intent platform** (e.g., 6sense or comparable). • - A **middleware platform** (Workato or comparable) • - At least one **BI / reporting tool** (Power BI preferred; Domo, Tableau, or similar also valuable). • Experience supporting or leading a **DG → ABX transition** (e.g., moving from lead‑only views to account‑level engagement, MQAs, and ABX dashboards) is a strong plus. • Strong **program/project management** skills; comfortable balancing roadmap work (e.g., Power BI migration, lifecycle enforcement) with in‑quarter support for key campaigns and launches. • Excellent **communication and stakeholder alignment** skills; able to explain complex data and system behavior in clear, non‑technical language and influence without formal authority.

🏖️ Benefits

• 12-week paid Seeq family leave • Unlimited PTO • Internet and mobile phone reimbursements • Medical benefits • Group term life insurance • Short-term and long-term disability insurance pre-tax benefits • Voluntary vision and dental (ortho) • Vacation bonus program • Employee Assistance Program • Generous home office allowance • The best co-workers (we’ve analyzed the data, so we know it’s true.) • Pet-friendly workspace (your dog will be so happy to have you home) • You love your job!

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