Marketing Data Analyst II

🔥 15 hours ago

🌵 Arizona, Kentucky, +4 more states – Remote

🌵 Arizona – Remote 🐎 Kentucky – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote

💵 $60k - $100.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Pathward

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Pathward is a federally registered financial institution that provides robust banking infrastructure, proven technology resource partners, and dynamic collaboration to assist third-party partners in delivering banking programs that meet customer demands. The company focuses on providing a variety of financial solutions including issuing, acquiring, digital payments, credit solutions, and professional tax solutions, among others. Additionally, Pathward supports commercial finance through working capital, equipment finance, structured finance, and insurance premium finance. Committed to financial inclusion, Pathward powers financial access and innovation through strategic partnerships, including efforts to support renewable energy loan growth.

📋 Description

• Responsible for the generation and analysis of marketing data for the purpose of translating data into information that will be used to demonstrate insight that drives marketing performance and investment decisions. • Builds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming, including but not limited to pipeline contribution, conversion, and return on investment. • Analyzes data across multiple systems (Customer Relationship Management or CRM), marketing automation, web analytics, and digital platforms, to identify patterns, trends, opportunities, and risks. • Translates complex data into clear, concise insights and recommendations that influence marketing strategy and investment decisions. • Partner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffs. • Develop and evolve measurement approaches including attribution, funnel analysis, and campaign performance frameworks. • Ensure data quality, consistency, and alignment of key metrics across systems and stakeholders. • Support planning and performance reviews (quarterly, annual) with data‑backed insights and recommendations. • Deliver ad hoc and deep‑dive analyses to support campaigns, lifecycle programs, and go‑to‑market initiatives. • Other duties as assigned.

🎯 Requirements

• Bachelor's degree or equivalent education and work experience. • Typically, 3+ years with bachelor's or equivalent. • Strong analytical thinking with ability to turn data into clear, actionable insights. • Experience building dashboards and data visualizations for business stakeholders. • Ability to synthesize multiple data sources into a cohesive performance narrative. • Proficiency with data visualization tools such as Google Data Studio, Tableau, or Power BI. • Excellent communication skills, with ability to present to senior leadership and translate technical insight into business language. • Expanded understanding of marketing funnel, channel performance, and KPI relationships. Works across multiple data sources to analyze performance and identify patterns, trends, and anomalies.

🏖️ Benefits

• health insurance • 401(k) retirement benefits • life insurance • disability benefits • paid time off