Digital Marketing Specialist, Performance

November 26

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Seesaw Learning

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Education • SaaS • B2B

Seesaw Learning is an innovative educational technology company that offers a comprehensive platform designed to enhance learning experiences for elementary students. With a focus on multimodal learning tools, Seesaw enables students to become creators of their own learning journeys while supporting teachers and engaging families. The platform provides interactive lessons, digital portfolios, and two-way communication features to foster continuous visibility and support students' educational development. Seesaw's tools cater to diverse learning needs, making learning accessible for students with various abilities and language backgrounds, ultimately building future-ready skills.

201 - 500 employees

📚 Education

☁️ SaaS

🤝 B2B

📋 Description

• Plan, build, and optimize Google Ads campaigns (search, display, YouTube) to drive high-quality leads. • Manage paid social and retargeting campaigns as needed (Meta, LinkedIn, Reddit and other programmatic partners). • Conduct ongoing keyword, audience, and bidding optimization. • Build and run A/B tests across creative, ad copy, landing pages, and targeting. • Monitor budgets, pacing, and ROI to ensure efficient spending. • Build landing pages, forms, and automation programs in Pardot to support paid campaigns. • Manage UTM tracking, campaign setup, and attribution alignment across Google Ads → Pardot → Salesforce. • Ensure accurate lead capture, scoring, and routing for paid channels. • Partner with Sales and Customer Success Teams for clean handoff and follow-up workflows. • Maintain Seesaw and Little Thinking Minds websites. • Build dashboards and performance reports across Google Ads, Pardot, and Salesforce. • Track CPL, CPC, ROAS, CAC, conversion rates, and pipeline metrics. • Analyze campaign performance and identify optimization opportunities across channels, regions, and audiences. • Support multi-channel campaign execution (email, paid, webinars, events). • Collaborate with creative teams on ad concepts, landing page structure, and messaging. • Align with regional teams (UK, MENA, LATAM, AUS) to localize targeting and creative where needed. • Help document and refine paid media and digital marketing processes.

🎯 Requirements

• 4 years experience in digital marketing, paid acquisition, or performance marketing (B2B SaaS or EdTech ideal). • Hands-on experience managing Google Ads campaigns (Search, Display, YouTube). • Proficient with building paid social campaigns such as LinkedIn Ads, YouTube Ads, Meta Ads and social channels. • Strong skills with Google Analytics, conversion tracking, and UTM frameworks. • Experience with Salesforce CRM and Pardot (MCAE) for campaign setup, tracking, and automation. • Strong experience with Wordpress • Understanding of multi-touch attribution, lead scoring, and performance metrics. • Analytical mindset with experience pulling, reading, and interpreting marketing data. • Experience building landing pages, automation flows, and segmented lists. • Strong communication, project management, and cross-functional collaboration skills. • Familiarity with global digital marketing norms and data privacy regulations (GDPR, CAN-SPAM).

🏖️ Benefits

• Medical/Dental + Orthodontics/Vision Coverage • 401k Match • Flexible Paid Time Off • Mindfulness First Fridays • Monthly Technology Stipend • Home Office Setup Stipend • Professional Development Stipend • Paid Parental Leave • Charitable Donation Matching • Volunteer Days