Senior Martech Engineer

Job not on LinkedIn

🔥 2 minutes ago

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of Efí Bank

Efí Bank

201 - 500 employees

Founded 2007

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Efí Bank is a modern banking institution focused on providing innovative financial solutions and services to meet the evolving needs of individuals and businesses. With a commitment to digital transformation, Efí Bank leverages technology to enhance the banking experience, offering a wide range of products including savings accounts, loans, and investment options. Their mission is to democratize financial access and create value for their customers through tailored banking solutions.

📋 Description

• Implement and manage tracking using GTM, GA4 and the Data Layer, ensuring data quality, consistency and persistence (UTMs, events and user journeys); • Design, document and standardize architecture and event taxonomy, and create scripts for data capture and enrichment; • Build integrations between CRM, CDP, advertising platforms and web applications using APIs, webhooks and tools such as n8n, Zapier or similar; • Develop data pipelines and automated workflows with a focus on scalability and operational efficiency; • Use Cursor, LLMs (such as ChatGPT and APIs) and other AI solutions for code generation and review (JS, integrations, scripts), troubleshooting, accelerating deliveries, personalizing journeys, intelligent automations and data enrichment; • Develop and optimize web pages and components (Webflow, custom code or frameworks), applying best practices for loading (lazy loading, async) and continuously improving performance and Core Web Vitals; • Integrate and evolve tools such as GA4, GTM, Branch.io, Amplitude, Salesforce, Marketing Cloud and Databricks, ensuring best practices, governance, scalability and enabling teams to activate data and journeys; • Work with SQL for data exploration and structuring, supporting modeling, business metrics and attribution and ROI analyses; • Implement A/B tests and experiments, support personalization strategies and continuously optimize funnels and conversion.

🎯 Requirements

• Bachelor’s degree (completed); • Experience with GTM, GA4 and advanced tracking; • Proficiency in JavaScript, HTML and CSS; • Experience with integrations (APIs, webhooks, automations); • Experience with CRM systems (Salesforce or similar); • Experience with automation tools (Zapier, n8n or similar); • Experience with UTMs, attribution and conversion funnels; • Knowledge of SQL and data modeling; • Practical use of Cursor or AI-first tools; • Experience with n8n or advanced low-code automations; • Experience integrating AI into workflows (APIs, agents, etc.); • Knowledge of CDPs (Segment, mParticle, etc.); • Experience with CRO and experimentation; • Experience in growth/performance marketing environments; • Knowledge of technical SEO.

🏖️ Benefits

• 32-hour workweek: We offer a 32-hour weekly schedule for employees with time tracking; • Co-pay health plan for employees and dependents; • Clude Saúde: online medical care and other health solutions; • Co-pay dental plan for employees and dependents; • Meal and food allowance on the Eva Card flexible benefits card with an average value of R$ 1,600.00 per month; • Wellhub: corporate physical activity platform focused on quality of life and wellbeing, providing access to partner gyms and studios for employees and dependents; • Home-office allowance of R$ 140.00 per month; • Infrastructure to support remote work; • Birthday day off; • Corporate University; • Tuition assistance for employees and dependents, according to company policy; • Language course subsidy for employees, according to company policy; • Extended maternity leave of 7 months and extended paternity leave of 30 days, also supporting adoptive parents; • Life insurance; • Emotional health program and discounted psychological care for employees and dependents via the Moodar platform; • Employee Benefits Club with exclusive discounts and partnerships for Efí employees.

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