Product Marketing Lead

Job not on LinkedIn

🔥 12 hours ago

🇿🇦 South Africa – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sendmarc

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🔒 Cybersecurity

☁️ SaaS

🤝 B2B

💰 $7M Series A - Sendmarc on 2023-02

Cybersecurity • SaaS • B2B

Sendmarc is a cybersecurity company that provides a SaaS platform to manage email authentication and protect organizations from phishing, spoofing, and brand impersonation. The platform simplifies DMARC, SPF, DKIM, BIMI management, offers lookalike-domain monitoring, breach detection, and multi-tenant solutions for MSPs, OEMs, and enterprises, delivering real-time visibility, policy enforcement, and analytics to improve deliverability, compliance, and email security.

📋 Description

• Own product marketing at Sendmarc • Set product positioning, narrative, and go-to-market approach • Own market intelligence, ideal customer profile, buyer understanding, and win-loss analysis • Conduct direct customer conversations and turn insights into perspectives that shape roadmap and go-to-market • Define product and category positioning and build shared narratives for Product, Marketing, and GTM • Translate technical capabilities into differentiated value propositions • Set go-to-market strategy, sequencing, timing, and success criteria for new capabilities • Own strategic sales and partner enablement, including pitch decks, demo narratives, and positioning • Contribute market, competitive, and customer-value context to pricing and packaging decisions • Own competitive strategy and feed it into product and go-to-market decisions • Connect Product, Marketing, and GTM without direct reports • Work closely with Product, Marketing, GTM, Sales, Channel/Partner, Customer Success, and executive leadership

🎯 Requirements

• 7+ years in product marketing • Real ownership of positioning and go-to-market at a B2B SaaS company • Experience building or shaping a product marketing function • Experience owning multiple product launches end to end, including positioning, pricing input, and sales enablement • Experience building sales enablement materials such as pitch decks, one-pagers, and demo scripts • Experience working directly with engineering and product • Experience running customer interviews and win-loss analysis • Understanding of channel and partner-led go-to-market • Comfortable working cross-functionally with Sales, Channel/Partner, and Customer Success • Comfortable at the leadership table • Senior judgment and ability to work independently • Proactive, iterative, and comfortable in a fast-moving, resource-constrained company • Cyber security experience is a plus, not a requirement • Ideally based in South Africa

🏖️ Benefits

• Fully remote work arrangement • Permanent employee position