Senior Marketing Tech Lead

Job not on LinkedIn

🔥 1 minute ago

🇲🇽 Mexico – Remote

⏰ Full Time

🟠 Senior

🧑‍💻 Full-stack Engineer

👻 Ghost score 25%

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🗣️🇪🇸 Spanish Required

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Logo of Sequoia Connect

Sequoia Connect

11 - 50 employees

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Sequoia Connect is a company that specializes in IT advisory and talent services particularly focused on digital transformation. They provide headhunting services for technology specialists, IT consulting, and recruitment process outsourcing. With operations spread across multiple countries including the USA, Mexico, India, and regions in Latin America, they connect technologists with global companies. They aim to optimize processes, reduce operating costs, and maintain high standards of technological innovation. Sequoia Connect supports digital transformation for both multinational corporations and agile startups, serving over 700 clients across 50+ countries.

📋 Description

• Work with the client's data analytics team to define analytics requirements and write technical specifications for web and app engineering teams • Translate analytics requirements into technical specifications and validate shipped implementations • Own the solution design reference and supporting documentation • Build and modify CJA connections and data views, managing an estate of around 13 • Design new data views for email and push performance reporting • Onboard additional data sources into CJA, including digital experience monitoring data • Advise analytics and business teams on segments, events, and variables to use • Define weekly reconciliation of CJA against back-end order data, set anomaly thresholds, and hand execution to the QA engineer • Own Adobe Target test setup, audiences, splits, and A4T reporting • Surface new platform features to the client's analytics and CRM teams

🎯 Requirements

• Proven experience acting as a Customer Journey Analytics (CJA) expert bridging data analytics and web/app engineering teams • Deep competence in Adobe Target for test setup, audiences, splits, and A4T reporting • Strong ability to write clear, actionable technical specifications based on analytics requirements • Expertise in owning and maintaining solution design references and data views • Experience onboarding new data sources and defining reconciliation processes against back-end data • Resilience, emotional intelligence, and focus on agile delivery • Deep understanding of the difference between coding and engineering • Experience collaborating with QA teams for data anomaly tracking (desired) • Familiarity with cloud-native foundations or AI coding assistants (desired) • Advanced oral English • Advanced Spanish

🏖️ Benefits

• Flexible work arrangement / remote work depending on specific project needs • Continuous learning and professional growth opportunities • Exposure to high-impact projects and complex engineering challenges • Collaboration with global teams across 39 delivery centers worldwide

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