Principal Product Marketing Manager

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October 31

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SheerID

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B2B • eCommerce • Security

SheerID is a global leader in identity verification for commerce. The company provides a platform that allows businesses to create and verify eligibility for gated offers targeted at community groups such as students, military members, and healthcare professionals. By leveraging over 200,000 authoritative data sources, SheerID's verification platform enhances customer acquisition, loyalty programs, and fraud prevention for its clients. The platform ensures that customer data is securely owned by the businesses and not resold, empowering clients with direct engagement and marketing capabilities. SheerID is known for its white-label verification experience that can be deployed online, mobile, and in-store, and for helping global brands retain and convert customers efficiently.

201 - 500 employees

Founded 2011

🤝 B2B

🛍️ eCommerce

🔐 Security

💰 Private Equity Round on 2021-04

📋 Description

• Develop product positioning and go-to-market strategies for the Audience Data Platform. • Conduct market research and create messaging and GTM materials. • Drive product adoption and revenue growth. • Establish research frameworks to understand evolving buyer needs. • Design and oversee customer research programs including interviews, win/loss analysis, and surveys. • Translate market insights into strategic roadmap recommendations.

🎯 Requirements

• 5-7 years in B2B SaaS Product Marketing • Strong knowledge of B2C marketing technology (CDPs, Marketing Automation, CRM, Loyalty Platforms) • Experience designing and executing market research and competitive analysis • Excellent writing and communication skills • Analytical with experience in pipeline, adoption, and conversion metrics • Ability to work cross-functionally with Product, Sales, Customer Success, Engineering, and Marketing • Bachelor's degree in Marketing, Business, or related field

🏖️ Benefits

• SheerID is an equal opportunity employer. • We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. • Diverse candidate pool recruitment, development, and retention commitment.