Demand Generation Marketing Manager

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🔥 30 minutes ago

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Shift Markets

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

₿ Crypto

☁️ SaaS

🤝 B2B

Crypto • SaaS • B2B

Shift Markets is an enterprise software provider that supplies white-label digital asset infrastructure and exchange technology to financial institutions, brokers, and fintechs. Its platform powers crypto spot and derivatives trading, market making, liquidity aggregation, back-office operations, and crypto payments (CryptoPay), plus licensing and regulatory support and integrations for wallets, KYC/KYT, and liquidity providers. Shift enables clients to launch and scale exchanges and crypto services quickly with pre-sourced liquidity, proven tech, and 24/7 support.

📋 Description

• Own Shift’s demand-generation strategy and paid-media budget across Google Ads and LinkedIn Ads, with accountability for generating qualified pipeline and revenue • Build and improve full-funnel performance across ad, landing page, form, CRM, email, and sales • Own landing-page optimisation and conversion-rate optimisation • Manage and refine automation systems using Zapier and CRM workflows • Maintain marketing and attribution reporting measuring lead quality, sales progression, pipeline, and revenue • Improve lead scoring, audience segmentation, retargeting, and nurturing flows • Collaborate with the Content & Social Media Marketer to align assets with conversion goals • Partner with Sales on CRM hygiene, lead labeling, and downstream lead progression • Contribute to quarterly marketing planning and new campaign ideation • Apply AI tools for research, segmentation, analysis, and efficiency • Identify and test additional demand-generation channels, including newsletter sponsorships, podcasts, Reddit Ads, X Ads, and other paid or partnership-led placements

🎯 Requirements

• Proven experience managing and scaling Google Ads and LinkedIn Ads • Strong analytical capability and comfort with funnel metrics, attribution, and performance reporting • Hands-on experience with CRM and automation platforms such as Zoho, HubSpot, Salesforce, or equivalent • Familiarity with landing page builders such as Unbounce or Instapage • Ability to design and manage automation logic using Zapier or similar tools • Strong written communication and attention to detail • 5+ years of B2B digital marketing experience; B2B is a hard requirement • Bachelor’s degree • Experience in fintech, SaaS, or digital asset businesses is a bonus • Comfort with light design using Figma or similar tools is a bonus • Experience building dashboards or working with data visualization tools is a bonus • Intended for candidates based in South Africa • Must maintain meaningful working-hour overlap with the New York team while retaining reasonable flexibility around local evening hours

🏖️ Benefits

• Growth opportunities as the team expands, including mentorship of future coordinators • Exposure to marketing–sales alignment, performance operations, and full-funnel strategy • Flexibility across time zones with a supportive, international team • Remote work • Supportive, international team