Marketing Operations Specialist

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ShipBob, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

🛍️ eCommerce

☁️ SaaS

💰 $200M Series E on 2021-06

eCommerce • Logistics • SaaS

ShipBob, Inc. is a comprehensive 3PL (third-party logistics) service provider specializing in e-commerce order fulfillment. They offer a full stack fulfillment platform with OMS, IMS, RMS, ERP, and analytics to automate and streamline fulfillment processes. With a focus on omnichannel and B2B capabilities, ShipBob assists businesses in selling across online and in-person channels while offering services like inventory management, customization for unique unboxing experiences, and end-to-end managed freight. Their global network enables efficient 2-day shipping across the continental US and facilitates global expansion with fulfillment centers in multiple countries. Additionally, ShipBob integrates with popular eCommerce platforms like Shopify and Amazon, supporting a wide range of industries including health, beauty, and apparel. Their technology-driven approach enhances supply chain automation, providing reliable and transparent logistics solutions worldwide.

📋 Description

• Support the administration, optimization, and ongoing maintenance of Salesforce, HubSpot, and other GTM systems, ensuring accurate system configuration, data integrity, and operational excellence. • Support campaign operations, including campaign setup, quality assurance, campaign taxonomy adherence, reporting, and performance measurement. • Support lead lifecycle management, campaign member management, facilitate routing validation, and CRM data integrity initiatives. • Assist with marketing attribution by validating campaign data, improving attribution accuracy, and supporting attribution reporting. • Own the preparation, validation, and distribution of Marketing and GTM Weekly Business Review (WBR) reporting, ensuring all metrics are accurate, complete, and delivered on time. • Build, maintain, and optimize dashboards, recurring reports, self-service reporting, and ad hoc analyses across Salesforce, HubSpot, Power BI, and other GTM systems. • Monitor marketing funnel performance, campaign effectiveness, pipeline generation, attribution, conversion rates, and key GTM KPIs, proactively identifying trends, risks, and opportunities. • Partner with Marketing, Sales, Revenue Operations, and Business Development to define reporting requirements, KPI frameworks, and measurement strategies. • Serve as a trusted analytical partner by translating business questions into actionable insights and recommendations. • Perform data audits and maintain CRM data quality through governance, enrichment, deduplication, and ongoing maintenance across Salesforce and HubSpot. • Document reporting definitions, business rule, and standard operating procedures to ensure consistency and operational excellence. • Identify opportunities to automate reporting, streamline operational processes, and improve the scalability of Marketing Operations. • Leverage AI and automation tools to improve reporting efficiency, optimize marketing operations workflows, and increase team productivity. • Support strategic Marketing Operations initiatives and partner with Revenue Operations on cross-functional GTM initiatives. • Other duties/responsibilities as necessary.

🎯 Requirements

• Bachelor's degree in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field. • 2–5 years of experience in Marketing Operations, Revenue Operations, Business Analytics, Marketing Analytics, or a related analytical role. • Hands-on experience supporting Salesforce CRM and marketing automation platforms (HubSpot or Marketo), including campaign management, reporting, workflows, and marketing operations processes. • Experience building dashboards and reports using Power BI, Tableau, Salesforce Reports & Dashboards, or similar BI tools. • Intermediate SQL skills preferred. • Strong analytical skills with the ability to translate complex data into actionable business insights. • Experience supporting marketing attribution, campaign reporting, lead lifecycle management, and funnel analytics. • Experience supporting CRM administration, data quality, governance, and process optimization. • Excellent attention to detail and commitment to data accuracy. • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. • Excellent communication and stakeholder management skills, with the ability to partner effectively across Marketing, Sales, and Revenue Operations. • Experience in B2B SaaS, eCommerce, logistics, or high-growth technology companies is preferred. • Experience with marketing attribution platforms (e.g., Marketo Measure/Bizible), marketing automation, or GTM technologies is a plus.

🏖️ Benefits

• Medical, Term & Accidental Insurance • All Purpose Leave (casual & sick time): 12 days • Earned Leave: 15 days • Public Holiday: 12 days • Generous Maternity & Paternity Leave • Quarterly Wellness Day • Work From Home Allowance