Senior Manager, B2B Marketing

🕒 April 22

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ShopMy

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

☁️ SaaS

🏪 Marketplace

eCommerce • SaaS • Marketplace

ShopMy is a leading platform for creators to monetize their influence through product promotion on social media. It provides a simplified shopping experience for audiences via personalized digital storefronts. With features like enhanced affiliate linking and brand partnerships, creators can build lucrative relationships with over 47,000 brands. For brands, ShopMy offers access to an expansive network of elite creators, enabling streamlined interaction and performance tracking. The platform is designed to unlock growth opportunities and redefine creator-brand collaborations in the digital space.

📋 Description

• Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting • Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close • Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce • Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent • Develop a thought leadership strategy that drives both demand generation and long-term brand retention • Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts • Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers

🎯 Requirements

• 7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company — demand gen background is valuable, but we're looking for someone who has operated across the full B2B marketing mix • Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound • Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced • Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing • Experience collaborating closely with both Sales and Customer Success — you understand both acquisition and expansion/upsell motions • Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership.

🏖️ Benefits

• Medical & Dental Coverage at 70% • Equity in ShopMy • Flexible PTO • 14 weeks of parental leave • Wellness & Social Stipend • Technology Stipend • Learning & Development Stipend • 401k program (3% automated contribution from ShopMy!) • Wellhub Membership • Company retreats • Opportunity to monetize your influence- all employees build out a ShopMy page! • Birthday PTO