Associate Director, Sales

July 4

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Shure Incorporated

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Hardware • B2B • eCommerce

Shure Incorporated is a company that provides a Tech Portal for easy access to complete product documentation, software and firmware information, and various technical tools and resources. This platform is designed to support users in effectively utilizing Shure's products, ensuring they have all necessary information readily available.

1001 - 5000 employees

Founded 1925

🔧 Hardware

🤝 B2B

🛍️ eCommerce

📋 Description

• Leads the South America sales organization, owning sales performance, growth targets, and margin improvement. • Develops and executes strategic plans to exceed annual sales targets across all product lines. • Provides hands-on leadership to the Sales, Channel Marketing, and Customer Experience teams, ensuring alignment, accountability, and performance across South America and broader Latin America. • Sets clear goals, coaches team members, and fosters a culture of innovation and professional development. • Manages strategic channel accounts directly, with a focus on growth, value creation, and improving the customer journey. • Builds long-term relationships with top partners and ensure alignment with brand and business strategies. • Oversees the execution of regional channel marketing and customer engagement initiatives in collaboration with the Brazil-based team supporting Latin America. • Ensures programs are effective, aligned with sales objectives, and contributes to partner enablement and customer success. • Drives the development and execution of regional channel sales plans in collaboration with cross-functional teams. • Identifies gaps, opportunities, and improvements to increase market penetration and partner performance. • Collaborates with internal teams (e.g., product marketing, global accounts, operations) to support successful regional promotions, launches, events, and training programs that increase brand visibility and market share. • Represents the voice of the Latin America channel partners internally. • Provides strategic input into global and regional initiatives to ensure relevance and impact. • Leads regional special projects that support business transformation. • Owns budgeting and forecasting for the regional teams, ensuring alignment with business objectives and responsible financial stewardship. • Performs other duties as assigned.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field. • Minimum 10–12 years of experience in sales and/or channel leadership. • Minimum 7 years of experience managing people and cross-functional teams. • Strong understanding of the professional audio or AV industry preferred. • Demonstrated experience working with channel ecosystems in Latin America. • Ability to manage complexity, drive execution, and lead in a matrixed organization. • Proficient in Salesforce and/or similar CRM tools. • Strong executive presence and ability to engage with senior leadership. • Exceptional written and verbal communication skills. • Proven ability to inspire, motivate, and empower diverse teams. • Willingness and ability to travel up to 50% of the time. • Languages: Fluency in English. Spanish and Portuguese required

🏖️ Benefits

• Associate-first culture • Flexible work arrangements • Opportunity for all