Senior Product Marketing Manager, Treatment Planning Solutions

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Siemens Healthineers

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Healthcare Insurance • Biotechnology • Medical Device

Siemens Healthineers is a leading MedTech company focused on pioneering breakthroughs in healthcare. They offer a comprehensive portfolio that addresses the entire care continuum for serious diseases, including medical imaging, laboratory diagnostics, point-of-care testing, and digital health solutions. With a commitment to innovation, sustainability, and improving patient access to care, Siemens Healthineers collaborates with healthcare professionals and organizations globally to advance medical technology and enhance patient outcomes.

10,000+ employees

⚕️ Healthcare Insurance

🧬 Biotechnology

💰 $1.5M Grant on 2021-05

📋 Description

• Represent the digital oncology product line as a subject matter expert for Treatment planning at trade shows, KOL visits, scientific meetings, and industry working groups. • Maintain up to date product knowledge and trends including competitor products • Identify market needs and opportunities via customer research, competitive analyses, and industry expertise. • Collaborate with Product Management on treatment planning product roadmap to ensure customer needs are met and align on the commercial and marketing strategy. • Collate, organize, and structure feedback from customers, and GEO Sales & Marketing to ensure customer feedback are fed into product roadmaps and offers • Lead development and execution of product launches, bringing creativity, vision and brand awareness • Develop and communicate product insights, positioning, and value proposition throughout the organization crafting alignment around the goals of the company • Work closely with education, and professional services team to ensure training and deployment needs are designed to ensure effective adoption of our solutions, for the various customer segments, adapting as necessary over time. • Generate marketing materials and sales training content for use by downstream regional/geographic marketing teams worldwide. • Partner with GEO marketing leaders to establish consistency in product positioning and branding in all key markets • Work with Sales to analyze sales trends and develop customer segmentation strategies for targeted product launches, and growth initiatives. • Ensure the commercial strategy aligns with local needs and a targeted country approach. • Works with the Geo Marketing team to identify training needs and opportunities for internal sales team and distributor partners. • Work with and build key clinical partners with a view to increasing representation at national and international conferences and events and through scientific publications • Make product obsolescence and discontinuation decisions for lifecycle management in coordination with product management and commercialization team. • Manage time accordingly so projects/tasks are run on time and escalate when key milestones will not be met. • Willingness to travel 25-50% of the time • Fluent in the English language, other language experience desirable • Perform other duties as assigned

🎯 Requirements

• Bachelor’s Degree (or equivalent experience) • Career experience in the field of Radiation Oncology, Treatment Planning/ Dosimetry is a must • Experience with treatment planning solutions (Eclipse and/ or other vendors) • Understanding of radiation therapy customers, their requirements & clinical workflow • Skilled in PowerPoint presentations and creating marketing documentation • Results driven with a passion to learn more • Extremely organized and able to work well in a fast-paced, collaborative environment • A team player with creative ideas around marketing with a business mind. • Excellent communication, presentation and writing skills • Proficient in utilizing business tools such as: Microsoft Word, Excel, and PowerPoint

🏖️ Benefits

• medical insurance • dental insurance • vision insurance • 401(k) retirement plan • life insurance • long-term and short-term disability insurance • paid parking/public transportation • paid time off • paid sick and safe time