Product Marketing Manager

🕒 April 1

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Swoogo

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 $20M Series B on 2022-02

SaaS • B2B • Enterprise

Swoogo is an event management platform that offers a comprehensive solution for planning and executing various types of events, including in-person, digital, and hybrid events. It provides tools for registration, event marketing, logistics, data insights, and integrations with other business solutions. Swoogo is known for its customizable platform that supports seamless integration and flexibility, making it suitable for enterprises, tech companies, agencies, and more. The platform is designed to enhance attendee engagement and streamline event logistics while ensuring data security and compliance. Swoogo prides itself on offering excellent in-house support and cooperative tech ecosystems.

📋 Description

• Own and drive the way Swoogo goes to market with AI based features • Partner with product to translate technical product capabilities into value based messaging that drive sign-ups, activations, expansions, and customer value. • Partner with Demand Gen to create campaigns that tie product value to pipeline and revenue. • Contribute to positioning and messaging for Swoogo's Platform and AI-based Features, ensuring it resonates with our ICPs and differentiates Swoogo in the market. • Own product launches from end-to-end in collaboration with Product & Engineering, Sales, Marketing, and CX (positioning → messaging → sales enablement → measurement). • Create sales enablement resources (key messaging, battlecards, sales decks, landing pages) that help our teams close deals faster and smarter. • Conduct market, competitive, and customer research to uncover insights that shape product roadmap and GTM strategy. Package insights up for sales and update regularly. • Translate technical features into compelling content (blog posts, web copy, videos, webinars) that highlight customer outcomes and product ROI. • Enable internal teams (Sales, CX, Marketing) with consistent, up-to-date product knowledge and competitive intelligence. • Build strong relationships with Product & Engineering teams to bring the voice of the market into roadmap decisions. • Design and optimize onboarding flows, freemium trials, or product tours to improve time-to-value. • Work with in-app engagement and messaging platforms (Appcues) to educate and convert users.

🎯 Requirements

• 3–5+ years of B2B SaaS product marketing experience, with hands-on involvement in AI. • Experience in the martech space • Success supporting GTM motions for product launches and driving adoption post-launch. • Has supported a multi-product organization. • Strong storytelling skills—you can distill technical concepts into crisp, compelling messaging. • Experience creating sales enablement content that empowers teams to win. • Experience designing and optimizing onboarding flows, freemium trials, or product tours to improve time-to-value. • Familiarity with marketing and sales tools (Hubspot, Salesforce, Highspot, or equivalents). • Track record of collaborating with Product, Sales, and Marketing to deliver results. • Excellent written and verbal communication skills; you can adapt tone and format to audience and channel. • Ability to manage multiple projects in a fast-paced, collaborative environment. • Comfort using market research, win/loss analysis, and data to guide strategy and decisions.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options