Senior Digital Marketing Specialist

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SiFi

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💳 Fintech

☁️ SaaS

🤝 B2B

Fintech • SaaS • B2B

SiFi is a Saudi-based expense management platform that provides businesses with corporate cards (physical and virtual), real-time expense tracking, automated accounting, reimbursement workflows, and payments automation. Licensed by the Saudi Central Bank, SiFi offers a mobile app and platform tools for budgeting, spend controls, analytics, and integrations with business software, aiming to improve financial governance, efficiency, and security for organizations.

📋 Description

• Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant digital platforms. • Develop full-funnel media strategies aligned with campaign objectives, from awareness to conversion. • Define budget allocations, bidding strategies, and audience targeting frameworks for each platform. • Ensure campaigns are live, healthy, and optimized on a continuous basis. • Monitor campaign performance daily using platform dashboards and any relevant analytics tools. • Translate data into clear, actionable insights. • Run A/B tests across ad formats, copy, creatives, and audiences to continuously improve performance. • Identify underperforming campaigns and take proactive action to course-correct. • Actively use AI tools (such as ChatGPT, Claude, Gemini, Perplexity, and relevant ad AI features) across all aspects of the role. • Build and maintain AI-assisted prompt frameworks and workflows that can be shared with the broader marketing team. • Write compelling ad copy and craft creative briefs, using AI tools to accelerate output without sacrificing quality. • Recommend content angles, hooks, and formats based on platform trends and audience behaviour insights. • Contribute to monthly and quarterly digital marketing planning sessions, presenting data-backed recommendations.

🎯 Requirements

• 5+ years of hands-on experience in digital marketing, with a strong focus on paid media management. • Proven track record of planning, activating, and optimizing campaigns on Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads, Snapchat Ads, and similar platforms. • Experience managing mid-to-large ad budgets with demonstrable ROI outcomes. • Deep familiarity with campaign setup, audience targeting, pixel/conversion tracking, and platform-native optimization tools. • Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and platform analytics dashboards. • Hands-on experience with AI tools for marketing day-to-day workflow — A key requirement. • Familiarity with marketing automation, CRM integration, or attribution tools is a plus. • Analytical mindset with the ability to move from numbers to narrative quickly. • Strong written communication skills. • Self-directed and comfortable working fully remotely with minimal supervision. • Proactive, curious, and constantly learning, you read industry updates, follow platform blogs, and experiment. • A collaborative team player who communicates clearly with managers and peers.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities