Senior Director, Product Marketing

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September 9

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SimplePractice

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Healthcare Insurance • SaaS

SimplePractice is an all-in-one practice management software platform tailored for behavioral health professionals. It simplifies administrative tasks, ranging from scheduling and billing to documentation, and enhances client care through integrated telehealth, insurance tools, and a vast template library. Trusted by over 200,000 practitioners, SimplePractice is designed for therapists, speech-language pathologists, occupational therapists, and psychiatrists, among others. It aims to streamline admin work and improve care management for practitioners, ultimately facilitating better client interactions and practice growth.

201 - 500 employees

Founded 2012

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Lead Product Marketing strategy and execution — define and evolve product positioning, messaging, differentiation, build narratives and launch strategies, and influence product strategy through customer and market insight • Own pricing and packaging strategy — lead research, modeling, testing, stakeholder alignment; partner with Product, Finance, and Strategy to evolve monetization; serve as internal expert on value articulation and packaging design • Drive full GTM activation — lead go-to-market planning and execution across product and feature launches, campaign development, lifecycle messaging, and channel coordination; collaborate with Customer Support for launch readiness and adoption • Lead market research and customer insight programs — drive voice-of-customer, competitive intelligence, segmentation, and usage analysis; translate insight into actionable recommendations • Tell great stories — shape product narrative with Product and Brand; ensure all product communications ladder up to a clear, consistent story • Support future GTM evolution — build foundational messaging, personas, buyer journeys for PLG customers and expansion into sales-led or B2B models; guide content, lifecycle, and campaign strategy • Lead and grow a high-performing product marketing team — lead the entire Product Marketing team, manage and develop product marketers and market researchers, foster a culture of clarity, accountability, and customer-first thinking

🎯 Requirements

• 10+ years of experience in Product Marketing, with 3+ years in a senior leadership role • Deep experience in SaaS, ideally in a PLG environment — with strong fundamentals in positioning, messaging, and market insight • Proven success leading pricing and packaging strategy at the company or product line level • Strong executive communication skills and clear, confident executive presence • Experience partnering closely with Product, Support, and cross-functional teams to influence strategy and drive results • Demonstrated ability to lead compelling product launches and campaigns from insight to execution • Strong storytelling ability — craft narrative arcs aligning business value with customer needs • Comfort with both strategic thinking and operational execution • Experience supporting hybrid GTM models (PLG + sales-led) is a plus • Passion for helping small businesses, therapists, or mission-driven professionals is a big bonus

🏖️ Benefits

• Medical, dental, vision, life & disability insurance • 401(k) plan with company match • Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays • Mental health resources • Paid parental leave & Backup Care • Tuition reimbursement • Employee Resource Groups (ERGs)