Associate Director, Media Buying

🕒 May 8

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $75k / year

⏰ Full Time

🟠 Senior

👔 Director

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SimpsonScarborough

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📚 Education

Education • Marketing

SimpsonScarborough is a full-service agency specializing in higher education branding and marketing. The company provides a range of services including brand strategy, creative, digital, media, and market research. It focuses on helping colleges and universities build inspiring and enduring brands. With insights into the latest trends and challenges in higher education marketing, it aims to support Chief Marketing Officers and their teams. SimpsonScarborough is committed to being an advocate and ally for higher education institutions, providing strategic insights and fostering brand development.

📋 Description

• Oversee the execution of paid media campaigns across digital channels including social, search, display, and programmatic platforms • Manage and mentor a team of media buyers, supporting their day-to-day execution and professional development • Help shape internal approaches to media buying, platform usage, and optimization methodologies by establishing best practices for campaign setup, budget management, targeting strategies, and platform utilization • Lead relationships with programmatic platforms, vendors, and media technology partners • Evaluate new platform opportunities, beta programs, and emerging capabilities • Oversee campaign budgets across multiple platforms and ensure spend aligns with campaign strategy and performance objectives • Maintain strong communication across Strategy, Activation, and Analytics teams to support successful campaign execution

🎯 Requirements

• 6–9 years of experience in digital media buying, campaign activation, or paid media management within an agency or marketing environment. • Solid experience managing or mentoring junior media team members. • Experience managing paid media campaigns across multiple platforms including social, search, display, and programmatic channels. • Strong understanding of programmatic buying platforms and vendor ecosystems. • Proven ability to manage campaign performance, budgets, and optimization strategies across multiple campaigns simultaneously. • Bachelor’s degree and/or an equivalent combination of education and relevant experience.

🏖️ Benefits

• Comprehensive benefits package including nationwide health, dental, and vision coverage • 401(k) with employer contribution • Employer-paid life insurance and short-term disability • Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave • Paid parental leave • A day off on your birthday • Two agency-wide closures in the summer and winter • Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.