Sales Director – Small Format

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🕒 January 8

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Sleeman Breweries Ltd.

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1001 - 5000 employees

What’s your story? Ours is about a new brewery in a new country. A run-in with the law. A 50-year ban on brewing under the family name. A surprising conversation with a persistent aunt. A grandson rebuilding a family legacy for brewing outstanding beer.

📋 Description

• Reporting to the Provincial Sales Director, the Sales Director represents the company within their territory, grows Sleeman Breweries’ presence with customers, and oversees the execution of commercial activities to achieve sales objectives. • Develop and execute sales strategies to meet the district’s volume and gross margin targets. • Provide direction and leadership to the district field sales team and manage performance (coaching, succession planning, development) for approximately 7 to 10 team members. • Contribute to the development and execution of district strategic plans; recommend adjustments to ensure the region stays on track to meet its goals. • Build strong relationships with customers across the territory to maximize sales opportunities and customer satisfaction; may be involved in key account management depending on the region. • Manage district sales expenses within the established budget and implement MUDA reductions. • Collaborate with regional Marketing, Sales, Supply Chain and HR teams to ensure the district meets execution targets. • Stay informed of industry trends, market conditions and competitor activity to adapt sales strategies and tactics. • Report on district performance results and identify opportunities for continuous improvement. • Ensure that all work carried out by the team complies with applicable legislation. • Perform any other related duties as required.

🎯 Requirements

• Minimum of 5 years of sales experience in the packaged consumer goods sector, including at least 2 years in a leadership role within a sales environment. • Post-secondary degree in a relevant field. • Proven track record of meeting sales targets and driving revenue growth. • Experience developing and executing annual sales plans. • Demonstrated ability to build strong working relationships both inside and outside the organization. • Excellent written and verbal communication skills; ability to deliver effective presentations. • Proficiency with Microsoft tools: Power BI, CRM 365, Excel, PowerPoint, TEAMS. • Experience in the alcoholic beverage industry is an asset. • Valid driver’s license and a clean driving record. • Acceptable criminal background check. • Ability to demonstrate behaviors aligned with organizational values.

🏖️ Benefits

• Compensation that’s a step ahead • RRSP matching program to help you save for retirement • A commitment to work-life balance and flexible work arrangements when appropriate for the role • Benefits coverage for partners and children • Parental leave top-up for primary and secondary caregivers • Employee beer credit • Tuition reimbursement program for eligible employees • Employee and family assistance program • Discount program with access to perks from major brands and local favorites