Smarkets
Gambling • Sports • eCommerce
Smarkets is a betting exchange platform that allows users to trade on popular categories such as sports, politics, and current affairs. The platform features live betting on events like soccer, horse racing, and various other sports, as well as on political outcomes such as the UK general election. Smarkets offers a unique betting system that is licensed and regulated in Great Britain by the Gambling Commission and outside of the UK by the Malta Gaming Authority. Their platform includes features like cookies for session management and personalized content.
Growth Marketing Lead
Job not on LinkedIn
October 23
Smarkets
Gambling • Sports • eCommerce
Smarkets is a betting exchange platform that allows users to trade on popular categories such as sports, politics, and current affairs. The platform features live betting on events like soccer, horse racing, and various other sports, as well as on political outcomes such as the UK general election. Smarkets offers a unique betting system that is licensed and regulated in Great Britain by the Gambling Commission and outside of the UK by the Malta Gaming Authority. Their platform includes features like cookies for session management and personalized content.
📋 Description
• Own acquisition • retention across Midwest states • Run CAC/LTV experiments across paid, affiliate, lifecycle • Localize brand • partnerships • Drive CRM + lifecycle strategy • Shape GTM roadmap with Product • Manage agencies • budgets • Act as first US marketing hire
🎯 Requirements
• 5+ yrs in performance/growth/acquisition with channel ownership • Sports betting / DFS / mobile gaming / ticketing background • Product-first mindset • Startup/small-division experience • Proven CAC/LTV, ROI-positive track record • Strong with data/analytics • Comfortable tactical + strategic • High autonomy & ownership
🏖️ Benefits
• flagship career opportunity • ownership of multi-state GTM • autonomy • product-led platform with UK traction • path to VP/GM
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