Account Strategist, Paid Media

🔥 5 hours ago

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SmartBug Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

📣 Marketing

🤝 B2B

💼 Consulting

💰 Private equity on 2020-03

Marketing • B2B • Consulting

SmartBug Media is a digital marketing agency that specializes in inbound marketing, content strategy, demand generation, and HubSpot-focused marketing automation and implementations. The firm helps companies grow by building content-driven campaigns, optimizing SEO and paid media, implementing and managing HubSpot CRM and marketing tools, and providing strategic consulting on go-to-market and lead generation. SmartBug primarily serves B2B clients and acts as a solutions partner for marketing technology and automation.

📋 Description

• Own the day-to-day management of client accounts, including regular communication, reporting, and performance updates. • Serve as the primary point of contact for assigned clients, addressing questions and concerns promptly and professionally. • Build strong, trust-based relationships with clients to support retention and upsell opportunities. • Lead client meetings, communicating insights, results, and recommendations clearly. • Proactively identify upsell opportunities or service improvements to help clients reach their goals and grow their accounts. • Actively contribute to the strategic direction of accounts by identifying new growth opportunities, optimization paths, and marketing channel tactics. • Collaborate with and delegate tasks to Specialists or Associates as appropriate, providing clear direction and support. • Provide guidance, mentorship, or training to less experienced team members. • Take initiative on internal agency projects or process improvements that benefit the broader Paid Media division. • May supervise one or more direct reports, conducting performance reviews, check-ins, and supporting professional development. • Provide support and guidance to specialists and associates in setting up and optimizing campaigns across Google Ads, Facebook/Instagram, Microsoft Ads, and other relevant platforms. • Independently manage the execution alongside client management for smaller clients. • Monitor performance via dashboards and ensure reports reflect current data and actionable insights.

🎯 Requirements

• 3–4 years of experience managing paid media campaigns (Google Ads, Facebook/Instagram Ads required) • At least 2 years of client-facing or customer service experience • Google Ads Search certification required; additional platform certifications (e.g., Meta Blueprint, Microsoft Ads) preferred • Demonstrated ability to manage complex campaigns and meet performance goals independently

🏖️ Benefits

• Health insurance • Professional development opportunities • Flexible work arrangements