Marketing Strategist – Senior Living

October 7

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SmartBug Media

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B2B • SaaS • Marketing

SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

📋 Description

• The Marketing Strategist will report to the Sr. Director, Client Operations and act as the strategic account lead. • Work with client executives to define goals and develop strategies that will achieve them. • Responsible for translating customer goals and needs into strategic plans that span the customer lifecycle. • Monitor performance and client health closely. • Build relationships and trust with senior-level clients. • Measured on client satisfaction, customer growth and profitability, and timely strategy delivery.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Minimum of 6 years of experience in digital strategy. • Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living industries is a plus. • Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem. • Proven ability to lead and direct a team of professionals working on client accounts. • Experience in setting and achieving annual and quarterly goals for clients. • Demonstrated ability to build and maintain a positive and productive team spirit. • Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments. • Strong interpersonal skills and the ability to inspire and motivate a team. • Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values. • Exceptional communication and presentation skills. • High level of organization, attention to detail, and the ability to manage multiple priorities. • Strong problem-solving capabilities and the ability to navigate complex challenges. • High level of integrity, work ethic, and professionalism. • Passion for client success and a commitment to delivering outstanding results. • Experience working remotely in similar roles is strongly preferred. • HubSpot essential certifications.

🏖️ Benefits

• Health insurance with company contribution • Paid maternity and paternity leave • Paid vacation • Paid time off • Winter Closure from December 25th - January 1st 2026 • 4-week paid sabbatical every 5 years of employment • Monthly remote work allowance • 401(k) with employer matching • Flexible spending plan • Company-funded short-term disability and life insurance • Long-term disability • Training budget • The flexibility of working remotely • MacBook Air issued to you at time of hire