User Acquisition Manager

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Smarter Apps

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🤖 Artificial Intelligence

👥 B2C

⚡ Productivity

Artificial Intelligence • B2C • Productivity

Smarter Apps is a mobile-first consumer app company that builds AI-powered utility and lifestyle applications focused on simplicity and human-centered design. The company’s portfolio includes productivity and utility apps such as ScannerKit (AI document scanning and upload), CaptureQR (QR capture/decoding), and SmarterChat (AI-driven text structuring), alongside lifestyle and wellness apps like WorkoutBuddy (habit-based fitness), Plantena (plant identification and care), and BiteWisely (AI food scanning and health insights). Smarter Apps emphasizes intuitive UX, modern AI capabilities, accessibility, and delivering reliable, affordable solutions that make everyday tasks easier.

📋 Description

• Manage and optimize paid media campaigns across key UA channels (Apple Search Ads, Google Ads, Meta, TikTok, and others). • Analyze campaign performance in real time and make data-driven adjustments to optimize key performance metrics (CPI, CPA, LTV, ROAS). • Work with budget forecasts, pacing, and allocation across products to maximize efficiency and scale. • Work closely with internal and external creative teams to generate and test a variety of creative concepts. • Deliver clear briefs based on performance data and market trends. • Help build internal processes for creative testing and scaling successful concepts. • Monitor and analyze competitor creatives to identify emerging trends, opportunities, and best practices that can inform our own creative strategies. • Provide structured feedback to creative teams based on testing results, helping to iterate and improve future concepts. • Collaborate with the analytics and BI teams to ensure accurate data tracking, attribution, and reporting. • Utilize internal dashboards and BI platforms to monitor campaign performance and identify growth opportunities. • Actively contribute to refining reporting systems and processes. • Collaborate closely with ASO and product teams to optimize custom product pages and improve conversion funnels across various user segments and acquisition sources. • Coordinate with product teams to align UA efforts with product roadmaps and feature releases. • Leverage UA learnings to provide insights for product and monetization improvements. • Contribute to the development and refinement of UA processes, documentation, and internal playbooks. • Help establish internal best practices for campaign management, creative testing, and scaling.

🎯 Requirements

• 3+ years of experience in user acquisition, growth marketing, or performance marketing, ideally in subscription-based or freemium mobile apps. • Proven experience managing multi-channel UA campaigns and optimizing full-funnel performance. • Strong analytical and data interpretation skills; experience working with attribution platforms and BI tools is a strong plus. • Experience working with apps that utilize various monetization models (subscriptions, in-app purchases, ad monetization). • Ability to collaborate cross-functionally. • Strong communication skills and attention to detail.

🏖️ Benefits

• Competitive salary and bonus structure. • Comprehensive benefits package, including health, dental, and vision insurance. • Professional development opportunities and career growth. • A collaborative, international, fully remote work environment.