Paid Media, Creator Marketing Specialist

🕒 April 27

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Logo of Smith Optics

Smith Optics

201 - 500 employees

Founded 1965

⚽ Sports

🛒 Retail

🛍️ eCommerce

💰 Non equity assistance on 2025-04

Sports • Retail • eCommerce

Smith Optics is a performance eyewear and head-protection brand that designs, manufactures, and retails sunglasses, goggles, helmets, replacement lenses, and related accessories for outdoor and action sports. The company focuses on sport and lifestyle products for cycling, snow, fishing, running and other outdoor pursuits, and markets technologies such as ChromaPop™ and photochromic lenses. Smith Optics sells direct-to-consumer through its global e-commerce storefronts, supports dealers and B2B programs, and operates retail and warranty/support services.

📋 Description

• Manage and optimize daily performance across Paid Social, Paid Search, and Affiliate • Conduct ongoing audits to ensure campaigns are pacing efficiently and hitting targets • Identify opportunities to improve efficiency, scale, and channel mix • Manage creator seeding, partnerships, and affiliate relationships • Identify and scale high-performing creators and partnerships • Support campaign execution and ongoing optimization • Partner with internal teams to brief and iterate on paid media creative • Ensure alignment with marketing calendar and campaign priorities • Support development of weekly and monthly campaign briefs • Track and analyze channel and creative performance • Translate insights into clear, actionable recommendations • Support external agency partners to ensure alignment on performance and execution

🎯 Requirements

• 3–5+years experience in paid media • Experience managing creator/influencer and affiliate programs • Experience with tools like Meta Ads Manager, TikTok, YouTube, Google Ads, GA4 • Strong analytical and performance optimization skills • Experience working cross-functionally and with external partners • eCommerce/DTC experience preferred

🏖️ Benefits

• Remote US, must be located in: OR, CA, AZ, NV, ID, VT, FL

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