Director, Marketing Operations – GTM Engineer

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November 6

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SOCi, Inc.

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Artificial Intelligence • B2B • eCommerce

SOCi, Inc. is a transformative digital marketing platform designed for multi-location enterprises, offering a suite of tools powered by artificial intelligence. Their innovative SOCi Platform enables businesses to automate and optimize their local marketing efforts through various applications such as Genius Search, Genius Social, and Genius Reviews, focusing on enhancing visibility and engagement across all locations. By streamlining workflows and employing AI, SOCi helps brands maximize their online presence and respond efficiently to customer interactions.

501 - 1000 employees

Founded 2012

🤖 Artificial Intelligence

🤝 B2B

🛍️ eCommerce

📋 Description

• Map out end-to-end GTM processes (lead generation → sales handoff → onboarding → expansion) and build scalable workflows, integrations and automations to support them. • Own/supervise the GTM tech stack: CRM (e.g., Salesforce), MAP (marketing automation platform e.g. Marketo), data warehouse/analytics, enrichment, outreach tools, workflow engines, attribution/measurement. • Design and implement data pipelines, lead-routing logic, scoring/qualification models and attribution tracking • Automate repetitive manual tasks in marketing operations, sales operations, customer success operations, turning them into scalable systems. • Partner with demand generation, customer marketing, product marketing, customer success, RevOps to translate business goals into technical solution design and execution. • Monitor, diagnose and troubleshoot GTM process breakdowns (e.g., lead conversion drops, hand-off latency, data sync failures). • Develop and maintain documentation of systems, data flows, process diagrams, decision logic. • Stay current with automation and integration technologies (e.g., workflow engines, no/low-code, APIs, AI/ML workflows) and identify opportunities to apply them to SOCi’s go-to-market engine. • Work cross-functionally with engineering, product and operations teams to ensure data integrity, scalability, compliance (e.g., data governance, privacy/regulation). • Provide reporting and insights: measurement of key metrics (pipeline velocity, funnel conversion, cost per lead/acquisition, ROI of programs), and propose improvements. • Manage and mentor junior operations/automation resources and help build a culture of “systems first” thinking in marketing and go-to-market teams.

🎯 Requirements

• 5+ years of marketing operations, sales operations, or strategy experience, preferably in a B2B, SaaS high-growth marketing environment. • Strong technical fluency: experience with CRM (Salesforce, HubSpot, etc), marketing automation, workflow/automation tools (Zapier, n8n, Workato, etc), and integration of systems. • Experience building or managing data pipelines, using SQL (or equivalent) to pull/transform/report data; familiarity with APIs, data modelling. • Demonstrated commercial mindset: understands how marketing/automation drives revenue; comfortable working with sales/marketing leadership and asking “what’s the business outcome” not just “how do we build it”. • Excellent problem-solving skills: ability to handle ambiguity, break down complex process challenges, prioritise trade-offs and iterate. • Strong communication skills: able to explain technical workflows to non-technical stakeholders; able to diagram systems and walk through logic; comfortable working cross-functionally with marketing, product, sales and engineering. • Self-starter with a hacker-/builder-mindset: enjoys automating, optimizing, tinkering with new tools; adapts quickly to change. • Ability to build partnerships and collaborate across lines of businesses • Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.

🏖️ Benefits

• Health insurance plans, dental, and vision • Wellness incentives • 401(k) plan with employer match • Flexible paid time off • Quarterly wellness days • Paid holidays • Unique employee engagement programs