Freelance Paid Social, Lead Generation Specialist – Part-time

🔥 0 minutes ago

🌐 Serbia, Georgia, +3 more countries – Remote

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⏱ Part Time

🟠 Senior

🎣 Lead Generation

👻 Ghost score 10%

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Logo of Social Discovery Group

Social Discovery Group

1001 - 5000 employees

Founded 20 years

🌍 Social Impact

📱 Media

Social Impact • Media • Entertainment

Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.

📋 Description

• Develop and execute a social media lead generation strategy, primarily through Instagram • Set up, launch, and optimize paid social and targeted advertising campaigns • Build and continuously improve a lead generation funnel aimed at attracting relevant B2B partners • Develop a content plan for social media and manage regular content publishing • Create or coordinate content, including posts, visuals, and ad creatives • Identify target audiences and develop effective acquisition approaches • Test audiences, creatives, messaging, and campaign formats to improve lead quality and volume • Monitor campaign performance and analyze results • Track the number and quality of leads generated and identify optimization opportunities • Provide regular performance updates and recommendations • Suggest new channels, tools, or approaches that may generate better results

🎯 Requirements

• Proven experience in paid social, performance marketing, and/or lead generation • Hands-on experience running and optimizing social media advertising campaigns • Strong understanding of generating and qualifying B2B leads through social media • Track record of delivering measurable business results through social media acquisition • Experience independently setting up campaigns, analyzing performance, and optimizing based on data • Strong understanding of audiences, targeting, conversion funnels, and lead quality • Ability to work autonomously with minimal supervision • Results-oriented mindset focused on lead quality • Good understanding of content creation and social media communication • English - B2+ • Experience in dating, creator economy, influencer marketing, entertainment, or similar industries is advantageous but not mandatory • Experience using AI tools for content creation, copywriting, or visual generation is a plus

🏖️ Benefits

• REMOTE work • Part-time freelance role • Initial pay level or pay range shared during the recruitment process and before commencement of employment • Opportunity to work with an international team of digital nomads • Work-from-anywhere company culture

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