Lead Marketing Analyst

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Social Discovery Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 20 years

🌍 Social Impact

📱 Media

Social Impact • Media • Entertainment

Social Discovery Group is the world's largest group of social discovery companies, focused on solving the problems of loneliness, isolation, and disconnection through digital reality. With 500 million users across 150 countries, the group boasts over 60 global communication and entertainment platforms. Employing a team of 1200 professionals, the company organizes events that unite a global community of professionals and provides career opportunities for individuals seeking ambitious challenges.

📋 Description

• Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization • Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations • Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency • Developing, maintaining, and improving analytical and predictive models used in marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models • Driving continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics

🎯 Requirements

• Higher education in a technical, mathematical, or economics-related field • Strong proficiency in SQL • Advanced Google Sheets skills, including confident use of pivot tables • Strong knowledge of statistics and A/B testing methodologies • Hands-on experience in marketing analytics and predictive modeling • English proficiency at B2 level or higher • Nice to have: Experience with Python or R for data analysis and statistical modeling • Experience building automated reporting and analytics workflows • Experience with marketing experimentation frameworks and incrementality measurement • Experience working with attribution models, paid acquisition channels, and advertising platforms (e.g. Google Ads, Meta Ads)

🏖️ Benefits

• REMOTE OPPORTUNITY to work full time • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave • Bonuses up to $5000 for recommending successful applicants for positions in the company • Full payment for professional training, international conferences and meetings • Corporate discount for English lessons • Health benefits • If you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self-purchase of health insurance, or on doctor’s fees for yourself and close relatives (spouse, children) • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where we have offices or co-working. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.