Marketing Consultant – Brand Management

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Sodexo

WebsiteLinkedInAll Job Openings

10,000+ employees

🍽️ Food & Beverage

🤝 B2B

🏨 Hospitality

💰 $1.1G Post-IPO Debt - Sodexo on 2025-05

Food & Beverage • B2B • Hospitality

Sodexo is a global services company that provides food services and integrated facilities management across corporate, healthcare, education and leisure sectors. It offers nutritious, sustainable food services and comprehensive facilities solutions (cleaning, hospitality, maintenance, grounds management and infrastructure optimization) designed to boost wellbeing, efficiency and experience in workplaces, schools, hospitals, universities and leisure venues. Sodexo emphasizes sustainability and community impact and operates primarily as a business-to-business provider of onsite services and experience management.

📋 Description

• Responsible for product development and brand management, acting as the end-to-end (brand owner) for brands in food services, ensuring portfolio evolution, consistency of guidelines, and integration across business areas. • Translate strategic directives into execution plans, providing technical leadership for initiatives and mentoring analysts, taking responsibility for decisions, direction, and brand growth. • Lead product and service development from opportunity identification through implementation and ongoing portfolio evolution. • Define and sustain brand positioning, value proposition, and brand guidelines. • Drive go-to-market strategy, ensuring alignment across pricing, channels, operations, and communications. • Act as the main point of connection between Marketing, Commercial (Sales), and Operations, ensuring alignment and feasibility of initiatives. • Support the development of commercial proposals and participate in discussions with strategic clients. • Ensure consistent application of brand guidelines across different units and operational contexts. • Monitor the market, competitors, and consumer behavior, translating data into actionable business guidance. • Provide technical leadership to analysts, setting priorities and ensuring the quality of deliverables. • Support the management of partners and vendors in projects related to brand development and activation. • Participate in tests, pilots, and strategic initiatives, evaluating results and proposing adjustments.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related fields. • Postgraduate degree or MBA. • Strong experience in brand management and product development. • Experience defining market strategies (go-to-market). • Experience with data analysis and using metrics/KPIs to inform decision-making. • Advanced English required. • Experience with franchising or the off-premise segment. • Experience in innovation projects, digital transformation, or launching new businesses.

🏖️ Benefits

• Dental plan • WellHub • Life insurance • Apoiopass • Meal allowance • Transportation • Health plan • Profit-sharing (PLR)