Head of Demand Generation

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Softr

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🤝 B2B

🛍️ eCommerce

☁️ SaaS

💰 Series A on 2022-01

B2B • eCommerce • SaaS

Softr is a platform that enables users to build web applications and websites without coding. It provides tools and templates for creating various digital solutions, catering to users looking for easy and intuitive web development alternatives.

📋 Description

• Own the full pipeline function — strategy, execution, and the team behind it. • Manage two existing team members. • Set pipeline and MQL targets. • Develop full-funnel strategy across paid, email, lifecycle, and campaigns. • Budget allocation and performance reporting. • Manage and develop a two-person demand gen team. • Ensure alignment with sales on lead quality, handoffs, and follow-through.

🎯 Requirements

• 6–8+ years in B2B SaaS demand gen • At least 2 years managing a team • Comfortable owning paid performance and systems • Strong with data • Experience with PLG or product-led + sales hybrid is a strong plus • Hands-on with HubSpot or equivalent • High ownership and grit • Sharp written communication

🏖️ Benefits

• Competitive salary and equity options. • Fully remote and flexible work schedule. • High ownership, zero bureaucracy. • Lean team, get things done mindset. • Annual company retreat and team gatherings. • Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory. • Work directly with the founders and leadership team.