Senior Product Marketing Manager

🕒 May 28

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SOFTSWISS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎮 Gaming

Gaming • Software Development

SOFTSWISS is a leading provider of iGaming software solutions, offering a wide range of products including iGaming Platform, Sportsbook Platform, Game Aggregator, Jackpot Aggregator, and more. Established in 2009, SOFTSWISS has grown to employ over 1,700 people across 4 international offices in Poland, Georgia, Malta, and several remote locations. The company is known for its innovation in the iGaming industry, being the first Crypto iGaming provider in the world. SOFTSWISS not only promotes a dynamic and flexible work culture with comprehensive employee benefits but also commits to social responsibility by supporting various campaigns and initiatives.

📋 Description

• Lead and execute global product marketing initiatives across multiple markets and communication channels • Own end-to-end project management of complex marketing initiatives — from strategic planning and messaging development to launch and post-campaign analysis • Develop and implement product positioning, messaging frameworks, communication strategies, USP, and competitive differentiation points aligned with business goals • Prepare monthly, quarterly, and campaign-based communication plans, including priorities, objectives, key messages, target regions, and communication channels • Define and maintain product positioning, target audience profiles, consumer insights, competitive differentiators, and key messaging • Support go-to-market launches, strategic business initiatives, and product expansion activities • Coordinate and execute integrated product marketing campaigns in close cross-functional collaboration • Create and oversee development of marketing and sales materials, including product presentations, commercial proposals, one-pagers, key visuals, banners, landing pages, case studies, and other collateral • Participate in production and coordination of video content supporting product promotion • Collaborate closely with Product, Sales, BizDev, Brand Marketing, PR, Design, Content, Digital, and Regional Marketing teams • Coordinate cross-departmental efforts related to exhibitions, sponsorships, industry events, and awards • Monitor marketing performance metrics and KPIs, analyze campaign effectiveness, and initiate optimization activities • Continuously analyze competitors, market trends, customer insights, and industry developments • Support budget planning, allocation, and optimization • Maintain project documentation, reporting, and stakeholder communication alignment

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • 5+ years of experience in Product Marketing, Marketing Management, Strategic Marketing, or related roles • 3+ years of experience in B2B tech product marketing across multiple communication channels • Strong project management expertise with experience leading complex cross-functional initiatives • Strong understanding of product positioning, communication strategy, GTM, and integrated marketing • Experience working with multiple stakeholders in fast-paced international environments • Strong strategic thinking combined with hands-on execution skills • Excellent prioritization, collaboration, and organizational skills • Proactive mindset, high ownership, and problem-solving approach • English proficiency — Advanced • Russian proficiency — Advanced

🏖️ Benefits

• Full-time remote work opportunities and flexible working hours • Private insurance • Additional 1 Day Off per calendar year • Sports benefit • Comprehensive Mental Health Programme • Free online English lessons with a native speaker • Generous referral program • Training, internal workshops, and participation in international professional conferences and corporate events.