Content Operations Lead

Job not on LinkedIn

May 14

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Sona Labs LLC

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B2B • eCommerce • SaaS

Sona Labs LLC is a technology company that provides an AI-powered platform designed to optimize marketing and sales efforts for businesses. Their solutions unify and enrich go-to-market data, helping teams identify potential leads and understand customer intent. By integrating data into CRM systems, Sona Labs enables businesses to enhance audience targeting and improve the effectiveness of their marketing campaigns, ultimately leading to higher conversion rates and marketing ROI.

2 - 10 employees

Founded 2018

🤝 B2B

🛍️ eCommerce

☁️ SaaS

📋 Description

• Oversee and edit engaging, educational content that interweaves the breadth of Sona’s products and services • Study industry trends, sales feedback, and customer pain points to continuously improve content strategy and execution. • Lead the development of next-generation SEO automation using agentic AI to give Sona a competitive edge • Design automated SEO content workflows using agentic AI, constantly improving prompts to enhance quality • Create compelling B2B content including blog posts, guides, and website copy that educates and converts • Manage Sona's daily SEO content pipeline, ensuring all materials follow optimization best practices • Leverage company data to generate unique content that establishes Sona as an industry authority • Develop AI-enhanced article outlines and review all materials for accuracy and quality • Analyze performance metrics to refine strategy and ensure alignment with Sona's business objectives • Stay current with industry trends and implement best practices in Sona's digital marketing approach

🎯 Requirements

• 3+ years' experience managing SEO, content production, or growth projects for a B2B brand • Exceptional written communication skills with proven success driving organic search traffic • Experience using generative AI for content research and production • Proficiency with data analytics and ability to identify actionable trends • Bachelor's degree in English, Communications, Marketing, or related field • Demonstrated ability to manage agencies and freelancers to meet content goals • Strong organizational skills with proven ability to handle multiple projects simultaneously • Experience with Google Suite and integrating design elements with written content • High level of resourcefulness and comfort with ambiguity in a fast-paced environment • Bachelor’s degree in English, Communications, Journalism, Marketing, or related field (or equivalent) or at least three years of relevant work experience • Experience as a content writer, with a track record of writing articles that achieve top organic search engine positions (rank #1 or #2) • Proficiency with Salesforce, Hubspot, Pipedrive or other CRM software