Customer Advocacy & Reference Program Manager

🕒 May 13

🇺🇸 United States – Remote

💵 $113k - $189k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📋 Program Manager

🦅 H1B Visa Sponsor

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Sophos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

🔒 Cybersecurity

☁️ SaaS

💰 Post-IPO Equity on 2021-08

Cybersecurity • SaaS

Sophos is a leading cybersecurity company that specializes in protecting businesses against advanced cyber threats. The company offers a comprehensive suite of security solutions, including endpoint protection, managed detection and response (MDR), network security, and cloud security. With a prevention-first approach, Sophos aims to stop ransomware and other cyber threats before they cause harm. Sophos provides services such as threat research, security training, and operational support to ensure robust defense against cyberattacks. Their solutions cater to various industries including finance, healthcare, government, manufacturing, and retail. The Sophos Central platform delivers centralized security management, integrating seamlessly with existing IT infrastructure to enhance security posture.

📋 Description

• Own the global customer advocacy and reference program • Define and maintain clear standards, workflows, and guidance for how customer advocacy is sourced, managed, and used. • Create and manage a centralized, trusted library of reference customers and advocacy assets, including written and video case studies, testimonials, event speakers, peer reviews, and third-party validation. • Partner with Sales, Customer Success, and Product Marketing to identify, qualify, and onboard high‑value customer advocates across regions, segments, and strategic product areas. • Own the end-to-end coordination of customer advocacy content, from intake and story development through approvals and final delivery. • Ensure all customer advocacy assets meet quality, accuracy, and brand standards. • Design and run repeatable, scalable workflows for intake, reference matching, approvals, fulfillment, and tracking. • Track and report on program effectiveness, including utilization, SLA performance, coverage gaps, advocate health, and business impact. • Enable internal teams on how to request, access, and use customer advocacy appropriately and consistently.

🎯 Requirements

• 4–7+ years of experience in Customer Marketing, customer references, or B2B advocacy programs. • Proven experience owning and scaling customer reference programs, with a strong understanding of how to combine people, process, and technology to operate at global scale. • An operational mindset, with strong program management, prioritization, and systems thinking. • Hands‑on ownership of program tooling and data quality, including CRM or reference platforms, intake mechanisms, tagging and taxonomy, dashboards, and reporting. • Experience applying automation and AI‑enabled tools to improve operational efficiency, signal quality, and scalability, with appropriate governance and oversight. • Strong understanding of customer reference governance, including consent, approvals, communications hygiene, advocate usage limits, and brand risk management. • Excellent stakeholder management skills, with confidence partnering across Sales, Marketing, Product, PR, and Executive teams. • Exceptional written and verbal communication skills, with the ability to represent customer voices authentically and accurately. • Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus.

🏖️ Benefits

• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. • Employee-led diversity and inclusion networks that build community and provide education and advocacy • Annual charity and fundraising initiatives and volunteer days for employees to support local communities • Global employee sustainability initiatives to reduce our environmental footprint • Global fitness and trivia competitions to keep our bodies and minds sharp • Global wellbeing days for employees to relax and recharge • Monthly wellbeing webinars and training to support employee health and wellbeing