Senior Manager, North America Field Marketing

🕒 May 12

🇺🇸 United States – Remote

💵 $125k - $236k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Sophos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

🔒 Cybersecurity

☁️ SaaS

💰 Post-IPO Equity on 2021-08

Cybersecurity • SaaS

Sophos is a leading cybersecurity company that specializes in protecting businesses against advanced cyber threats. The company offers a comprehensive suite of security solutions, including endpoint protection, managed detection and response (MDR), network security, and cloud security. With a prevention-first approach, Sophos aims to stop ransomware and other cyber threats before they cause harm. Sophos provides services such as threat research, security training, and operational support to ensure robust defense against cyberattacks. Their solutions cater to various industries including finance, healthcare, government, manufacturing, and retail. The Sophos Central platform delivers centralized security management, integrating seamlessly with existing IT infrastructure to enhance security posture.

📋 Description

• Execute integrated field marketing programs that generate qualified pipeline and support progression to closed business across North America, with a focus on Mid-Market. • Partner with sales leadership to align on priorities, develop joint plans, and ensure marketing programs support pipeline progression, conversion, and attainment of regional revenue targets. • Execute regional marketing plans aligned to Americas Marketing priorities and global program strategy. • Activate global engagement programs (events, account-based engagement, and customer programs) within North America. • Manage execution of the field marketing budget, optimizing spend across programs to improve performance. • Prioritize regional programs and activities based on pipeline impact, sales needs, and performance data, making tradeoffs to maximize results within available resources. • Plan and deliver field events aligned to global frameworks and regional priorities, with a clear focus on driving high-quality engagement that converts to pipeline and revenue. • Partner with Global Engagement Programs to support execution of executive engagement and customer programs in-region. • Collaborate with Channel Marketing to support partner activation and co-marketing programs. • Adapt and localize global campaigns for effective execution in North America. • Monitor program performance and optimize campaigns based on pipeline quality, conversion rates, and contribution to revenue outcomes. • Champion adoption of AI-enabled tools and workflows to improve efficiency, scale execution, and enhance decision-making. • Manage and develop team members, providing direction and coaching to support delivery and performance. • Expected travel: 20–30%

🎯 Requirements

• 6–10 years of B2B marketing experience in field, demand generation, or regional roles. • Experience executing marketing programs that drive pipeline and demonstrate impact on conversion, deal progression, or revenue outcomes. • Strong understanding of digital demand, field programs, and event execution. • Experience working in a partner-led or channel-driven environment. • Experience managing and developing team members or leading cross-functional initiatives. • Strong project management and organizational skills. • Experience working with modern marketing and sales tools, including CRM platforms (e.g., Salesforce), marketing workflow and automation tools (e.g., Asana, Stensul), event platforms (e.g., Goldcast), and analytics/reporting tools (e.g., PowerBI or similar). • Analytical mindset with experience using marketing tools to measure performance. • Demonstrated experience applying AI-powered tools or automation to improve efficiency. • Strong collaboration and communication skills.

🏖️ Benefits

• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. • Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit • Employee-led diversity and inclusion networks that build community and provide education and advocacy • Annual charity and fundraising initiatives and volunteer days for employees to support local communities • Global employee sustainability initiatives to reduce our environmental footprint • Global fitness and trivia competitions to keep our bodies and minds sharp • Global wellbeing days for employees to relax and recharge • Monthly wellbeing webinars and training to support employee health and wellbeing